Download free GDPR compliance checklist!

Tag Archives for " Do Not Track "

How the tragic death of Do Not Track ruined the web for everyone

A decade ago, a simple browser setting – called Do Not Track – promised to make it easy to protect your online privacy from nosy advertisers. To opt out of being tracked, you’d check a box in your browser’s settings.

It was a great idea. Too bad it never came anywhere near to living up to its promise.

For all practical purposes, DNT died years ago. But Apple’s removal of the Do Not Track preference from Safari for Macs and iOS in an update in early February officially signaled the end of what might have been a workable understanding between consumers and the advertisers that rely on ad-tech networks to target them.

Full article: How the tragic death of Do Not Track ruined the web for everyone

Second rise for the ‘Do Not Track’

In recent years, the setting has been criticized as being essentially meaningless. But it might have a crucial role to play in enforcing privacy regulations.

In January 2017 the European Commission announced an initiative to update the ePrivacy Regulation, a proposal that would revisit a 15-year-old directive dealing with privacy protections and how users consent to being tracked by cookies (websites served to citizens of the European Union are required to ask for consent for the use of cookies).

Among the goals of the new ePrivacy Regulation was cleaning up “cookie pop-up” mess by requiring some sort of standardized and automatic process that is transparent to users.

Source: A Second Life for the ‘Do Not Track’ Setting—With Teeth

‘Do Not Track’ Privacy Tool Doesn’t Do Anything

When you go into the privacy settings on your browser, there’s a little option there to turn on the “Do Not Track” function, which will send an invisible request on your behalf to all the websites you visit telling them not to track you. A reasonable person might think that enabling it will stop a porn site from keeping track of what she watches, or keep Facebook from collecting the addresses of all the places she visits on the internet, or prevent third-party trackers she’s never heard of from following her from site to site. However, the vast majority of sites ignore it.

Source: ‘Do Not Track’ Privacy Tool Doesn’t Do Anything

Firefox Quantum available with faster, always-on privacy

With today’s release, we’re building on the great foundation provided by Firefox Quantum on desktop and adding new capabilities for Firefox for Android.

Source: Latest Firefox Quantum release available with faster, always-on privacy with opt-in Tracking Protection and new features – The Mozilla Blog