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Tag Archives for " Firefox "

German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.

Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago.

In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where privacy is far more deep-rooted culturally than it is in the U.S. and U.K., the non-profit Firefox browser has always been especially popular.

Source: German publishers wrestle with Firefox’s latest anti-tracking changes – Digiday

Browsers aim to thwart tracking

New protections in Apple’s Safari and Mozilla’s Firefox browsers aim to prevent companies from turning “cookie” data files used to store sign-in details and preferences into broader trackers that take note of what you read, watch and research on other sites.

Source: Apple, Firefox browsers aim to thwart Facebook, Google tracking

Firefox’s New Browser Will Keep Brands From Stalking You

Future versions of Firefox will block third-party tracking codes, and trackers that take too long to load, by default. Users won’t need to take any action. Solution will not block ads (though it may prevent some from being displayed). Feature is already tested and will be released later this year.

Source: Firefox’s New Browser Will Keep Brands From Stalking You | WIRED

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