Back in June 2016, Apple announced it will use differential privacy to protect individual privacy for certain data that it collects. Though already a hot research topic for over a decade, this announcement introduced differential privacy to the broader public. Before that announcement, Google had already been using differential privacy for collecting Chrome usage statistics. And within the last month, Uber announced that they too are using differential privacy.
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services provided in Europe. The new privacy regulations are scheduled to take effect in 2018.
The data protection bill is about refusing to hand over ownership of our identity to Google and Facebook – because we all make mistakes when young, says the Guardian columnist Suzanne Moore.
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate Factory won’t disclose details about how it slices and dices its data.
The problem with regulating technology companies is that, faced with tough new rules, they can eventually innovate their way out, often by switching to newer, unregulated technologies. The risk of targeted regulation informed by little other than economic doctrines might even be fuelling a corporate quest for eternal disruption: instead of surrendering to the regulators, technology firms prefer to abandon their old business model.
A ruling that transferring 1.6m patient records to Google’s DeepMind broke the law is welcome. But public debate on the topic remains severely stunted.
Google has quietly started removing a personal medical records from its search results, a departure from its typically hands-off approach to policing the web.
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.
Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.
In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.