As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
A proposed class action lawsuit alleges Flo Health, a fertility-tracking mobile app maker, unlawfully shared sensitive user data with Google, Facebook, AppsFlyer Inc. and Flurry Inc.
Facebook, Google and Netflix are facing fines and actions for privacy violations, with Facebook assessed the second-largest amount in the country’s history for its treatment of facial recognition templates.
The search giant revealed it received 20,932 geofence warrants in three years.
‘Google has agreed to become more transparent’ – over optimistic?
Some allegations potentially center around accessing Google user or employee data.
Google will require its app developers share information about what data their apps collect and for what purpose.
The new requirement is part of ongoing changes to help increase safety, security, and transparency for apps on the Play Store.
Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission to track them.