fbpx

Free tools and resources for Data Protection Officers!

Tag Archives for " Google "

Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks.

The feature uses machine learning to analyze traffic patterns when third-party cookies are available and builds models to predict patterns when a cookie isn’t present. This allows Google to estimate how likely it is for users to visit different publishers who are serving the same ads through Google Ad Manager. Then, when there is no third-party cookie present, Google is able to optimize how often those ads should be shown to users.

Source: Google to address ad frequency with machine learning when cookies aren’t available – Marketing Land

Google Facial Recognition Tactics Raise Racial, Privacy Concerns

In the past, facial recognition technology has notoriously had a harder time identifying people with darker skin. Google wants to avoid that pitfall.

Company is building a massively diverse database, ostensibly so products like the biometric features on its upcoming Pixel 4 smartphone don’t suffer from a racial bias.

The Silicon Valley-based company’s efforts to gather as much facial recognition data as it can — especially from people of color — has raised questions about the tactics it employs to meet that end.

Source: Google Facial Recognition Tactics Raise Racial, Privacy Concerns

Google ‘protecting ad revenue’ by blocking privacy standards

Google has voted against measures aimed at preserving web users’ privacy in what would have been an expansion of the powers of the World Wide Web Consortium’s (W3C’s) privacy wing.

The proposals, which 24 other voting members supported unanimously, involved handing the Privacy Interest Group (PING) the capacity to block any development projects that it felt undermined user privacy.

Alphabet Inc was the only member in the W3C working group that voted against the proposed charter, effectively vetoing the plans and kicking them back into development.

Source: Google ‘protecting ad revenue’ by blocking privacy standards | IT PRO

Google wins landmark right to be forgotten case

Europe’s top court has ruled that Google does not have to apply the right to be forgotten globally.

It means that firm only needs to remove references to articles and other material from its search results in Europe – and not elsewhere – after receiving an appropriate request.

The ruling stems from a dispute between Google and a French privacy regulator.

Source: Google wins landmark right to be forgotten case

Facebook and Google have ad trackers on your streaming TV

Modern TV, coming to you over the Internet instead of through cable or over the air, has a modern problem: all of your Internet-connected streaming devices are watching you back and feeding your data to advertisers. Two independent sets of researchers this week released papers that measure the extent of the surveillance your TV is conducting on you.

The first study, conducted by researchers at Princeton and the University of Chicago, looked specifically at Roku and Amazon set-top devices. A review of more than 2,000 channels across the two platforms found trackers on 69% of Roku channels and 89% of Amazon Fire TV channels.

Source: Facebook and Google have ad trackers on your streaming TV, studies find | Ars Technica

Google Seeks to Establish Facial Recognition in Homes

With opposition growing to facial recognition, Google has decided instead to build facial recognition into Nest Hub Max, an “always on” device intended for use in the home.

Google’s “face match” constantly targets the facial images of each person in the household. Any interaction with the Google device is added to the secret user profile Google maintains for ad targeting.

Source: Google Seeks to Establish Facial Recognition in Homes

Google is open-sourcing a tool for data scientists to help protect private information

Google is open-sourcing its so-called differential privacy library, an internal tool the company uses to securely draw insights from datasets that contain the private and sensitive personal information of its users.

Differential privacy is a cryptographic approach to data science, particularly with regard to analysis, that allows someone relying on software-aided analysis to draw insights from massive datasets while protecting user privacy.

Source: Google is open-sourcing a tool for data scientists to help protect private information – The Verge

US authorities impose $170m fine on YouTube for data privacy violation

YouTube has been hit with a record-breaking $170m (£139m) fine by regulators in the US for breaking children’s data privacy laws.

Authorities in New York will receive $34m of the landmark penalty. The Federal Trade Commission reached the settlement with Google, YouTube’s owner, after the video-streaming site was deemed to have collected data on children under the age of 13 without parental consents being in place, leading to youngsters receiving targeted advertising online.

Source: #privacy: USA authorities impose $170m fine on YouTube for data privacy violation

YouTube Said to Be Fined Up to $200 Million for Children’s Privacy Violations

The Federal Trade Commission has voted to fine Google $150 million to $200 million to settle accusations that its YouTube subsidiary illegally collected personal information about children, according to three people briefed on the matter.

The case could have significant repercussions for other popular platforms used by young children in the United States.

The settlement would be the largest civil penalty ever obtained by the F.T.C. in a children’s privacy case. It dwarfs the previous record fine of $5.7 million for children’s privacy violations the agency levied this year against the owners of TikTok, a social video-sharing app.

Source: YouTube Said to Be Fined Up to $200 Million for Children’s Privacy Violations – The New York Times

Google proposes new privacy and anti-fingerprinting controls for the web

Google has announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web.

This new proposal follows the company’s plans to change how cookies in Chrome work and to make it easier for users to block tracking cookies.

Today’s proposal for a new open standard extends this by looking at how Chrome can close the loopholes that the digital advertising ecosystem can use to circumvent that. And soon, that may mean that your browser will feature new options that give you more control over how much you share without losing your anonymity.

Source: Google proposes new privacy and anti-fingerprinting controls for the web | TechCrunch

1 2 3 20
>