fbpx

Free tools and resources for Data Protection Officers!

Tag Archives for " Google "

To tackle Google’s power, regulators have to go after its ownership of data

The problem with regulating technology companies is that, faced with tough new rules, they can eventually innovate their way out, often by switching to newer, unregulated technologies. The risk of targeted regulation informed by little other than economic doctrines might even be fuelling a corporate quest for eternal disruption: instead of surrendering to the regulators, technology firms prefer to abandon their old business model.

Source: To tackle Google’s power, regulators have to go after its ownership of data | Technology | The Guardian

Google Will Stop Reading Your Emails for Gmail Ads

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.
Source: https://www.bloomberg.com/news/articles/2017-06-23/google-will-stop-reading-your-emails-for-gmail-ads

Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data

Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.

Source: Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data – Future of Privacy Forum

Google now knows when its users go to the store and buy stuff

Google is taking targeted advertising to a whole new level.  It has started tu evaluate billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores.

Source: Google now knows when its users go to the store and buy stuff – The Washington Post

>