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Tag Archives for " Google "

Google restricts contextual ad targeting

Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more to protect the privacy of users.

The changes to its advertising technology follow an intervention from the European Union and mean that Google will no longer inform advertisers about the type of content where their ad could appear.

Source: Google restricts contextual ad targeting | The Drum

ICO concerned by mass health data-sharing with advertisers

The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing sensitive data with advertisers across the world.

The majority of prominent health websites embed tracking cookies in users’ browsers without explicit consent to allow third-party companies to track them while surfing the internet.

This data is then transmitted to a swathe of advertising platforms including Amazon and Facebook, with the majority of data sent to Google’s DoubleClick targeted ad platform. This includes information like medical symptoms, diagnoses, drug names and fertility information.

Source: ICO concerned by mass health data-sharing with advertisers | IT PRO

As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple’s muscular stance of ultimate user privacy by default.

Google, as a predominantly ad-funded business with a lot more skin in the game, is revealing itself to be much more collaborative with the industry as it’s forming its approach. , Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency.

Full article: As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground – Digiday

Google teams up with security companies to catch bad apps before they hit the Play Store 

Google announced that it’s teaming up with three security companies to help identify malicious apps before they’re published on the Play Store and can potentially do harm to Android users. The company is calling this partnership the App Defense Alliance.

Android is on over 2.5 billion devices, according to Google, and the company says that makes the platform “an attractive target” for abuse.

Source: Google teams up with security companies to catch bad apps before they hit the Play Store – The Verge

Legislation Would Force Google and Rivals to Disclose Search Algorithms

Senate lawmakers are teeing up a bill that would require search engines to disclose the algorithms they apply in ranking internet searches amid growing concern over their use of personal data and give consumers an option for unfiltered searches.

Search engines such as Alphabet Inc.’s Google unit use a variety of measures to filter results for individual searches, such as the user’s browsing activity, search history and geographical location.

Source: Legislation Would Force Google and Rivals to Disclose Search Algorithms – WSJ

German Privacy Regulators Flooded with Google Analytics Complaints

The data protection authorities of the German states are being flooded with complaints, approximately 200,000 in number, regarding deployment of the Google Analytics service on websites in a manner which allegedly is in violation of GDPR.

At issue is whether deploying Google Analytics is possible without acquiring the consent of the end user prior to deploying the Google Analytics cookie on the end user’s device.

Source: German Privacy Regulators Flooded with Google Analytics Complaints

Australian regulator files privacy suit against Google alleging location data misuse

An Australian regulator has filed a lawsuit against Alphabet Inc’s Google, accusing it of misleading smartphone users about how it collected and used personal location data, advancing a global crackdown on the world’s biggest tech firms.

The Australian Competition and Consumer Commission (ACCC) said the local Google unit did not tell users of its Android operating system for almost two years that they needed to switch off two settings – not one – if they did not want the company to keep their information.

Source: Australian regulator files privacy suit against Google alleging location data misuse – Reuters

Security researchers expose new Alexa and Google Home vulnerability

Security researchers with SRLabs have disclosed a new vulnerability affecting both Google and Amazon smart speakers that could allow hackers to eavesdrop on or even phish unsuspecting users.

By uploading a malicious piece of software disguised as an innocuous Alexa Skill or Google Action, the researchers showed how you can get the smart speakers to silently record users, or even ask them for the password to their Google account. There’s no evidence that this vulnerability has been exploited in the real world, however, and SRLabs disclosed their findings to both Amazon and Google before making them public.

Source: Security researchers expose new Alexa and Google Home vulnerability – The Verge

Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks.

The feature uses machine learning to analyze traffic patterns when third-party cookies are available and builds models to predict patterns when a cookie isn’t present. This allows Google to estimate how likely it is for users to visit different publishers who are serving the same ads through Google Ad Manager. Then, when there is no third-party cookie present, Google is able to optimize how often those ads should be shown to users.

Source: Google to address ad frequency with machine learning when cookies aren’t available – Marketing Land

Google Facial Recognition Tactics Raise Racial, Privacy Concerns

In the past, facial recognition technology has notoriously had a harder time identifying people with darker skin. Google wants to avoid that pitfall.

Company is building a massively diverse database, ostensibly so products like the biometric features on its upcoming Pixel 4 smartphone don’t suffer from a racial bias.

The Silicon Valley-based company’s efforts to gather as much facial recognition data as it can — especially from people of color — has raised questions about the tactics it employs to meet that end.

Source: Google Facial Recognition Tactics Raise Racial, Privacy Concerns

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