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Tag Archives for " Google "

Google Will Stop Reading Your Emails for Gmail Ads

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.
Source: https://www.bloomberg.com/news/articles/2017-06-23/google-will-stop-reading-your-emails-for-gmail-ads

Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data

Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.

Source: Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data – Future of Privacy Forum

Google now knows when its users go to the store and buy stuff

Google is taking targeted advertising to a whole new level.  It has started tu evaluate billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores.

Source: Google now knows when its users go to the store and buy stuff – The Washington Post

Google’s NightWatch Team Stands Between Users and Dark Places of the Internet

The NightWatch team at Google is unique not just at the internet giant, but for Silicon Valley overall, where an emphasis on being quick to market and capturing audience attention often comes at the expense of creating a product that takes into account the diverse range of people using it. Made up of engineers, lawyers, activists, and others who take a special interest in advocating for communities that might otherwise be overlooked, the NightWatch team doesn’t look like the average group of people you’d find on a tech campus.

Source: You’ve Never Heard Of This Team At Google — But They’re Thinking About You

A guide to the Google ad-blocking conspiracy theories

The word on the street was that Google was pursuing an ad blocker for its Chrome browser. While even rivals were glad to give Google some credit for wanting to clean up the web, conspiracy theories abounded about Google’s other, hidden motives. Remember: It’s not being paranoid if the platforms are really out to get you.

Source: A guide to the Google ad-blocking conspiracy theories

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