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Tag Archives for " IAB "

IAB issues guidelines on AI in marketing

The Interactive Advertising Bureau (IAB) has issued a guidance on the use of artificial intelligence (AI) in marketing.

IAB guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and advertising. It provides real-world examples of AI marketing and the results delivered by such use.

Read guidance: IAB Artificial Intelligence
in Marketing

Firefox browser will block the IAB’s DigiTrust universal ID

Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser.

Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort to create a standardized online user ID that’s designed to reduce the online ad industry’s reliance on third-party cookies.

Source: Firefox browser will block the IAB’s DigiTrust universal ID – Digiday

IAB Releases Specifications for CCPA Compliance Framework

IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework.

The Framework supports compliance with the CCPA for the digital advertising ecosystem. The finalized specifications have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration.

Source: IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies – IAB Tech Lab

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