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Tag Archives for " IAB "

Advertisers See Data Privacy, Ad Tracking As Top Challenges

The findings of the Interactive Advertising (IAB) report show that data privacy and ad tracking were their top challenges in 2021 for media buyers.

Some 41% of media buyers do not know if those with an interest in a privacy and ad-tracking strategy have a clear understanding of the implications they will face once cookies and identifiers are terminated or blocked.

Some 37% believe they need more first-party data to become successful, and 28% have not figured out cross-media measurement yet and are burning through budgets to get there. Even 17% said they do not have an antiquate ecommerce cite.

Source: IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges 12/23/2020

Google And IAB In The Crosshairs Over RTB (Again)

Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries.

At issue is whether the practice of real-time bidding is a violation of GDPR. The group is urging privacy bodies in Croatia, Cyprus, Greece, Malta, Portugal and Romania to team up with lead supervisory bodies in Ireland and Belgium, which are looking for similar complaints.

Google responded to this latest development by saying it continues to cooperate with the inquiry into RTB spearheaded by Ireland’s Data Protection Commission. Meanwhile, the IAB insisted, yet again, that it’s neither a data controller nor a data processor. The IAB argues that it is but a mere trade org that develops best practices and standards, and that it’s not responsible for how those practices and standards are deployed.

Source: Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels | AdExchanger

IAB releases DPIA guidance for Digital Advertising under GDPR

IAB has developed and published practical guide to carrying out data protection impact assessments (DPIA) under the EU’s General Data Protection Regulation (GDPR).

Guide provides background and describes the DPIA process in the context of processing data for digital advertising generally and for real-time bidding (RTB), in order to help companies understand their obligations and how to comply with them in practice. It explains how to incorporate the DPIA process into a company’s normal course of product design and development.

Source: GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR – IAB Europe

Google’s display advertising business is under antitrust probe in Italy

Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of a dominant position to the tech giant’s regulatory woes.

In a press release announcing the action the AGCM said it “questions the discriminatory use of the huge amount of data collected through its various applications, preventing rivals from competing effectively as well as adversely affecting consumers”.

The probe follows a complaint by local ad lobby group the IAB Italy, which says the investigation must be concluded by November 2021.

Source: Google’s display advertising business is under antitrust probe in Italy | TechCrunch

IAB Europe warns of ‘chilling effect’ on open-source compliance solutions if GDPR breach interpretation upheld

Digital advertising association IAB Europe has hit out at a preliminary report by the Belgian Data Protection Authority finding that its ad tracking consent framework does not comply with GDPR.

The widely-adopted Transparency and Consent Framework (TCF) is designed to help publishers tell visitors where data is being collected and how they intend to use it.

Source: IAB Europe warns of ‘chilling effect’ on open-source compliance solutions if GDPR breach interpretation upheld

IAB Europe’s ad tracking consent framework found to fail GDPR standard

A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor.

The Belgian DPA’s investigation follows complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising which contend that a system of high velocity personal data trading is inherently incompatible with data security requirements baked into EU law.

Source: IAB Europe’s ad tracking consent framework found to fail GDPR standard | TechCrunch

Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users.

The updated product includes privacy controls to help publishers manage their data use, a beefed up data deletion tool and a consent mode API that makes it easier for customers to pass along consent information collected from their users.

Source: Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul | AdExchanger

IAB issues guidelines on AI in marketing

The Interactive Advertising Bureau (IAB) has issued a guidance on the use of artificial intelligence (AI) in marketing.

IAB guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and advertising. It provides real-world examples of AI marketing and the results delivered by such use.

Read guidance: IAB Artificial Intelligence
in Marketing

Firefox browser will block the IAB’s DigiTrust universal ID

Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser.

Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort to create a standardized online user ID that’s designed to reduce the online ad industry’s reliance on third-party cookies.

Source: Firefox browser will block the IAB’s DigiTrust universal ID – Digiday

IAB Releases Specifications for CCPA Compliance Framework

IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework.

The Framework supports compliance with the CCPA for the digital advertising ecosystem. The finalized specifications have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration.

Source: IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies – IAB Tech Lab

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