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Tag Archives for " location data "

Digital IDs Are More Dangerous Than You Think

Governments seek to digitize their citizens in an effort to universalize government services, while the banking, travel, and insurance industries aim to create more seamless processes for their products and services. However, digital ID poses one of the gravest risks to human rights when combined with facial recognition technology, geo-location and other identifiers.

Source: Digital IDs Are More Dangerous Than You Think | WIRED

Google tracks your movements, like it or not

Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.

Source: AP Exclusive: Google tracks your movements, like it or not

How One Location-Based Data Firm Is Preparing for GDPR

Mobile location firms that collect latitude and longitude stats have been particularly scrutinized because the data is considered personal under GDPR, requiring that consumers consent to providing companies with their information—which could potentially creep consumers out if they know their location is being mined for advertising.

Los Angeles location firm Factual is aiming to mitigate GDPR’s risks by scraping all of its data collected on European citizens. It will then get to work rebuilding its database by asking for consumers’ “explicit consent.” The company’s contracts now also require that partners have obtained data explicitly.

Source: How One Location-Based Data Firm Is Preparing for GDPR – Adweek

Your Location Data Is Being Sold—Often Without Your Knowledge

As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.

It’s true that your smartphone’s location-tracking capabilities can be helpful, whether it’s alerting you to traffic or inclement weather. But you are giving away more data about your location than you probably realize through smartphone apps—and that data is being sold, often without your knowledge.

Source: Your Location Data Is Being Sold—Often Without Your Knowledge – WSJ

What the GDPR will mean for companies tracking location

The tracking of people’s location is becoming an increasingly useful tool for many businesses, whether they want to use it to connect customers with their special offers, monitor footfall, or provide other location-based services.

However, a snag is coming in the shape of the EU’s General Data Protection Regulation, which introduces much tougher rules around the collection and use of personal data. And location data can most certainly qualify as personal data, anytime it relates to an identifiable individual.

Source: What the GDPR will mean for companies tracking location

Your smartphone location can be tracked – even if you’ve turned off the GPS

Religiously turning off location services may not save you from having your smartphone tracked: a group of IEEE researchers have demonstrated it’s possible to track mobes even when GPS and Wi-Fi are turned off.

Source: Boffins crack smartphone location tracking – even if you’ve turned off the GPS • The Register

Balancing the benefits of location data with privacy protection

Popular lifestyle and utility apps have long raised privacy concerns about their collection and use of personally identifiable information, but the recent Strava “heatmap” issue has reminded us that privacy risks are not confined to PII.

Source: Balancing the benefits of location data with privacy protection

Google faces probe for ‘violating’ location data privacy on Android devices

After Google reportedly confirmed the practice of gathering location data from Android devices even when the service was disabled by users, regulators in South Korea summoned representatives of the tech giant this week for questioning.

Source: Google faces probe for ‘violating’ location data privacy on Android devices | Business Standard News

Bringing Geolocation Into Focus

With another Thanksgiving and another Black Friday having come and gone the holiday shopping season is in full swing yet again. As brick-and-mortar retail continues to experience a decline in favor of more convenient ecommerce options, retailers are increasingly looking for ways to enhance the in-store experience, with more and more looking to drive revenue through a targeted mobile strategy.

Source: Bringing Geolocation Into Focus

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