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Tag Archives for " marketing "

IAB Europe warns of ‘chilling effect’ on open-source compliance solutions if GDPR breach interpretation upheld

Digital advertising association IAB Europe has hit out at a preliminary report by the Belgian Data Protection Authority finding that its ad tracking consent framework does not comply with GDPR.

The widely-adopted Transparency and Consent Framework (TCF) is designed to help publishers tell visitors where data is being collected and how they intend to use it.

Source: IAB Europe warns of ‘chilling effect’ on open-source compliance solutions if GDPR breach interpretation upheld

ICO probes Klarna after newsletter emailed to customers in error

Klarna, a Swedish provider of payment solutions, surprised some UK consumers this week when it mistakenly sent a marketing email to people who had not opted in to receive the weekly newsletter.

Klarna, a Swedish provider of payment solutions, mistakenly sent a marketing email to people who had not opted in to receive the weekly newsletter. And the ICO had received more than 90 complaints from members of the public.

Source: ICO probes Klarna after newsletter emailed to customers in error – PrivSec Report

French Supervisory Authority Publishes Final Version of Cookie Guidelines

On October 1, 2020, the French Supervisory Authority (CNIL) published the final version of its Guidelines on cookies and other tracking technologies, as well as an adjoining set of best practice recommendations with examples on how to implement the guidelines.

The new version of the guidelines takes into account contributions submitted by various stakeholders during the public consultation period for both documents, as well as a recent decision of the French Council of State regarding a prior version of the guidelines.

Source: French Supervisory Authority Publishes Final Version of Cookie Guidelines, Says It Will Start Enforcing Them in April 2021

Twitter Sued Over ‘Inadvertent’ Use Of Phone Numbers For Advertising

Twitter has been hit with a lawsuit for allegedly drawing on users’ phone numbers to serve them with targeted ads.

Complaintant claims Twitter violated a Washington state law regarding the unlawful procurement of telephone numbers. Complaint comes almost one year after Twitter said it “inadvertently” allowed marketers to target people based on phone numbers and emails collected for security purposes.

Source: Twitter Sued Over ‘Inadvertent’ Use Of Phone Numbers For Advertising 09/23/2020

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council for Civil Liberties (ICCL), piling more pressure on the country’s data watchdog to take enforcement action over what complainants contend is the “biggest data breach of all time”.

The publication follows a now two-year-old complaint lodged with Ireland’s Data Protection Commission (DPC) claiming unlawful exploitation of personal data via the programmatic advertising Real-Time Bidding (RTB) process — including dominant RTB systems devised by Google and the Internet Advertising Bureau (IAB).

Full article: Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’ | TechCrunch

Google’s ‘trust tokens’ are here to take cookies down a peg

Google announced that developers have their first chance to test a proposed alternative to tracking users across the web: trust tokens.

Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad.

Source: Google’s ‘trust tokens’ are here to take cookies down a peg – The Verge

Facebook allows pseudo-science ads target cancer patients

Being targeted by those who traffic in false promises feels like a “slap in the face”.

Pseudoscience companies tap directly into their fears and isolation, offering a sense of control, while claiming their products can end our pain. They exploit emotions to offer phony alternatives.

Source: Opinion | I Have Cancer. Now My Facebook Feed Is Full of ‘Alternative Care’ Ads. – The New York Times

Apple declined to implement 16 Web APIs in Safari due to privacy concerns

Apple said this week that it declined to implement 16 new web technologies (Web APIs) in Safari because they posed a threat to user privacy by opening new avenues for user fingerprinting.

Apple claims that the 16 Web APIs above would allow online advertisers and data analytics firms to create scripts that fingerprint users and their devices.

Source: Apple declined to implement 16 Web APIs in Safari due to privacy concerns | ZDNet

European Parliament calls to ban micro-targeted ads

European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.

Micro-targeting allows advertisers to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the location (i.e. based in Brussels), or preferences (i.e.  “likes yoghurt”), so on so on.

Source: European Parliament calls to ban micro-targeted ads. Now what?

UK launches new fake ad alert system to target online fraud

Fraudulent online advertising is being targeted via a new reporting system created by UK authorities.

The UK Scam Ad Alert, launched by The Advertising Standards Authority (ASA) and the Internet Advertising Bureau (IAB) allows people to report scam ads appearing in paid-for-spaces online to the ASA, who will then circulate details of the ads, remove them and suspend the advertiser’s account where possible.

Source: #Privacy: UK launches new fake ad alert system to target online fraud – PrivSec Report

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