A group of privacy-first tech companies have published an open letter today asking EU and US regulators to take action and ban surveillance-based advertising.
Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission to track them.
Google has been fined €220m by French competition regulators for abusing its dominance in the online advertising market.
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors’ postal addresses.
Alfi announced a deal to give Uber and Lyft drivers 10,000 digital tablets equipped with cameras that will display ads, catalogue information about riders, and track their reactions to content.
IBM is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny.
There’s a fine line between anticipating customers’ needs and overdoing it with an invasion of online privacy.