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Tag Archives for " marketing "

ICO concerned by mass health data-sharing with advertisers

The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing sensitive data with advertisers across the world.

The majority of prominent health websites embed tracking cookies in users’ browsers without explicit consent to allow third-party companies to track them while surfing the internet.

This data is then transmitted to a swathe of advertising platforms including Amazon and Facebook, with the majority of data sent to Google’s DoubleClick targeted ad platform. This includes information like medical symptoms, diagnoses, drug names and fertility information.

Source: ICO concerned by mass health data-sharing with advertisers | IT PRO

As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple’s muscular stance of ultimate user privacy by default.

Google, as a predominantly ad-funded business with a lot more skin in the game, is revealing itself to be much more collaborative with the industry as it’s forming its approach. , Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency.

Full article: As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground – Digiday

Data Protection Commissioner investigating micro-targeting on social media

The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of individuals on large social media platforms as it raised issues of compliance with new General Data Protection Regulation rules.

Current investigations are open into the use of platforms, data brokers, and ad exchanges. Micro-targeting individuals with specific content has the potential of amplifying the harmful effects of disinformation. Commissioner hopes to conclude all investigations by next year.

Source: Data Protection Commissioner investigating micro-targeting on social media

Smart TVs are data-collecting machines, new study shows

new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers.

In total, the study found trackers on 69 percent of Roku channels and 89 percent of Amazon Fire channels. Both Roku and Amazon Fire allow users to turn off targeted advertising. But doing so only stops a user’s advertising ID from being tracked — not the other uniquely identifiable information.

Source: Smart TVs are data-collecting machines, new study shows – The Verge

Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks.

The feature uses machine learning to analyze traffic patterns when third-party cookies are available and builds models to predict patterns when a cookie isn’t present. This allows Google to estimate how likely it is for users to visit different publishers who are serving the same ads through Google Ad Manager. Then, when there is no third-party cookie present, Google is able to optimize how often those ads should be shown to users.

Source: Google to address ad frequency with machine learning when cookies aren’t available – Marketing Land

This Guy Made an Ad Blocker That Works on Podcasts and Radio

AdBlock Radio is an adblocker for live radio streams and podcasts. It detects audio ads with machine-learning and Shazam-like techniques

Alexandre Storelli, creator of AdBlock Radio, has been working on it for more than three years and that it uses techniques such as speech recognition, acoustic fingerprinting, and machine learning to detect known ad formats. It uses a crowdsourced database of ads and “acoustic fingerprinting,” which converts audio features into a series of numbers that can be combed by an algorithm.

Source: This Guy Made an Ad Blocker That Works on Podcasts and Radio – VICE

German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.

Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago.

In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where privacy is far more deep-rooted culturally than it is in the U.S. and U.K., the non-profit Firefox browser has always been especially popular.

Source: German publishers wrestle with Firefox’s latest anti-tracking changes – Digiday

Facebook and Google have ad trackers on your streaming TV

Modern TV, coming to you over the Internet instead of through cable or over the air, has a modern problem: all of your Internet-connected streaming devices are watching you back and feeding your data to advertisers. Two independent sets of researchers this week released papers that measure the extent of the surveillance your TV is conducting on you.

The first study, conducted by researchers at Princeton and the University of Chicago, looked specifically at Roku and Amazon set-top devices. A review of more than 2,000 channels across the two platforms found trackers on 69% of Roku channels and 89% of Amazon Fire TV channels.

Source: Facebook and Google have ad trackers on your streaming TV, studies find | Ars Technica

What the focus on the AdTech industry and cookies means for your organisation

Any organisation involved in digital advertising is accountable for the online targeting solution they use.

As a website publisher, you have to determine how your cookie banner will collect consent from your visitors, meaning that you are responsible for this technical solution.

Full article: Gemserv: What the focus on the AdTech industry and cookies means for your organisation

Data privacy-first advertising is here: Here are the winners and losers

The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as well as tighter data protection laws.

Here are winning and losing technologies for advertising in privavcy age.

Winners:

  • Contextual targeting
  • Authenticated-consent ad buys
  • Scaled log-in strategies

Losers:

  • Real-time bidding
  • Third-party cookie addicts

Full article: Data privacy-first advertising is here: Here are the winners and losers – Digiday

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