Tag Archives for " marketing "

GDPR: Five questions marketers must answer before May

As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 May – just over three months from now.

Marketers have had plenty of warnings about the penalties for breaching GDPR, and plenty of optimistic reassurances about the opportunity for improving customer relationships. But what are the most important things they actually have to do to ensure their use of personally identifiable information is within the law?

Source: GDPR: Five questions marketers must answer before May

The False Teeth of Chrome’s Ad Filter

Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that it sometimes blocks ads but is not an “ad blocker.” EFF welcomes the elimination of the worst ad formats. But Google’s approach here is a band-aid response to the crisis of trust in advertising that leaves massive user privacy issues unaddressed.

Source: The False Teeth of Chrome’s Ad Filter.

In The GDPR Era, Publishers Also Need A Data Opt-Out

The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience data to be collected, stored and re-monetized by other partners every time a page displays.

Source: In The GDPR Era, Publishers Also Need A Data Opt-Out | AdExchanger

The GDPR Handbook for Concerned Marketers

Vacations are over, everybody’s realizing May 25th 2018 is closer, so we should get this GDPR show back on track. This time, we have a little help from our friends at ePrivacy. Why did we do that? Because we are getting into complex matters, so we thought GDPR professionals should weigh in.

Source: The GDPR Handbook for Concerned Marketers: Opt-in, Cookies and Art. 6(1)(f)

Why do you need my email address before I can see your Brochure?

As a Business Analyst, Technology Consultant or in any role where you need to identify suitable Applications, when trying to find a Solution or Product to meet your Requirements, particularly a Customised Off-The-Shelf (COTS) Product, you will no doubt come across blog posts, updates and group comments purporting to give you access to a ‘white paper’, ‘product review’ or ‘industry overview’…

Source: Why do you need my email address before I can see your Brochure? – My Word Is My Blog…

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Source: Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

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