fbpx

Download free GDPR compliance checklist!

Tag Archives for " marketing "

Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies

Publishers are already torn over whether using email-based identity technologies in the hopes of generating higher ad revenue is worth scaring off visitors with a roadblock requiring their email addresses.

Complicating the dilemma: apps that generate temporary email addresses and render ID tech useless.

For now, there’s no data to quantify the impact of these auto-generated burner email services, but publishers say they create just one more problem that could disrupt their goals of garnering genuine personal information for their own first-party data purposes or enabling the email matches that identity technologies need to work.

Full article: Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies – Digiday

Verizon Media Introduces Alternative Online Tracking Identifier

Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.

The suite, an extension of ConnectID that becomes available in Q4 2021, includes buying and measurement tools. It uses content and other real-time data signals like weather, and location and device types to power machine-learning algorithms.

The advertising industry and consumers will need options other than Google’s Federated Learning of Cohorts (FLoC), as browsers and search engines focused on privacy refuse to support Google’s latest suite of technologies aimed at replacing third-party cookies to target ads on the web.

Source: Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC 04/15/2021

After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere

Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed Federated Learning of Cohorts (FLoC), TURTLEDOVE, and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today.

But a coalition of independent surveillance advertisers has a different plan. Instead of stuffing more tracking tech into the browser (which they don’t control), they’d like to use more stable identifiers, like email addresses, to identify and track users across their devices.

There are several proposals from ad tech providers to preserve “addressable media” (read: individualized surveillance advertising) after cookies die off.

Full article: After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere | Electronic Frontier Foundation

Google Faces Complaint in France Over Android Advertising Tool

Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.

Google’s software creates an advertising identifier on people’s phones without their knowledge, Noyb, a group set up by Schrems, said in a statement on Wednesday. The complaint was filed with France’s data protection watchdog CNIL.

Source: Google Faces Complaint in France Over Android Advertising Tool – Bloomberg

Italian DPA fines Fastweb $5.3M under GDPR for aggressive telemarketing

The Italian Data Protection Authority announced a fine of €4.5 million (U.S. $5.3 million) against telecommunications company Fastweb for misusing customer data for telemarketing purposes.

Fastweb was viewed as a repeat offender in Garante’s judgment after being sanctioned under laws other than the GDPR in 2012 and 2018 for similar telemarketing violations. Another aggravating factor listed is the continued presence of the vulnerabilities in the customer database.

Garante has ordered Fastweb to strengthen security measures to prevent unauthorized access to its databases, overhaul its telemarketing practices to include enrolled customers only, and discontinue use of data obtained by third parties that did not first gain user consent.

Source: Italian DPA fines Fastweb $5.3M under GDPR for aggressive telemarketing | Article | Compliance Week

Study Shows Consumers Don’t Understand How Their Data Is Used

The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they’re really aware of the changes, and what they thought.

As it shows, consumers do not believe their online data is secure and don’t understand how it is used.

  • 58% of U.S. consumers do not believe their online data is more secure than it was a year ago, compared with one in two UK consumers.
  • 15% have a clear understanding around how companies use their online data for advertising, compared with 18% in the UK.
  • 34% do not read website cookie and privacy policies before continuing with content browsing or video viewing, compared with 48% in the UK.

Full article: Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations 03/31/2021

Google Hit With Privacy Suit Over Real-Time Bidding

Google’s real-time bidding system violates users’ privacy by disseminating their personal data with “thousands” of outside companies, two web users allege in a new lawsuit against the company.

“Google actively sells and shares consumers’ personal information with thousands of entities, ranging from advertisers to publishers to hedge funds to political campaigns and even to the government, through its Google Real-Time Bidding system,” California resident Benjamin Hewitt and Missouri resident Kimberley Woodruff allege in a 118-page class-action complaint filed Friday in U.S. District Court for the Northern District of California.

Source: Google Hit With Privacy Suit Over Real-Time Bidding 03/30/2021

Google Is Testing Its Controversial New Ad Targeting Tech

Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.

A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. A random set of users have been selected for the trial, and they can currently only opt out by disabling third-party cookies.

Source: Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.

French data protection watchdog casts doubt on Apple’s privacy compliance

Apple has put privacy at the heart of its sales pitch to users, but an internal document from France’s data regulator suggests the iPhone maker’s own targeted advertising practices may be problematic.

According to the 13-page confidential note seen by POLITICO, France’s CNIL data protection authority cast doubt on Apple’s compliance with EU privacy rules. Last week, the country’s competition authority ruled in Apple’s favor in a case over its new anti-tracking tool.

“Apple’s advertising processing requires consent when it involves reading or writing data on the user’s device,” the CNIL wrote. “Apple’s practices suggest a lack of consent collection.”

Source: French data protection watchdog casts doubt on Apple’s privacy compliance – POLITICO

Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns

Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. At least for now.

During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, acknowledged that FLoCs might not be compatible with European privacy law.

Specifically, Google will not proceed with FLoC testing in Europe due to concerns over which entity will serve as the data controller and which will serve as the data processor in the creation of cohorts.

Source: Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now) | AdExchanger

1 2 3 29
>