Tag Archives for " marketing "

Facebook releases new privacy safeguards after ceding to pressure from advertisers

Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data.

Source: Facebook releases new privacy safeguards after ceding to pressure from advertisers | Reuters

Google reboots advertising tools to give users more control over their data

The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling of personal data. Europe’s tougher privacy laws recently went into effect, and advertising-dependent internet companies are hoping to take just enough steps to persuade regulators not to go further.

Source: Google reboots advertising tools to give users more control over their data | VentureBeat

Protecting Customers’ Privacy Requires More than Anonymizing Their Data

The promised benefits of data-driven marketing are at grave risk unless businesses can do a better job of protecting against unwanted data disclosures. The current approach of controlling access to the data or removing personally identifiable information does not control the risk of disclosure adequately.

Other approaches, such as aggregation, lead to severe degradation of information. It’s time for businesses to consider using statistical approaches to convert the original data to synthetic data so they remain valuable for data-driven marketing, yet adequately protected.

Source: Protecting Customers’ Privacy Requires More than Anonymizing Their Data

GDPR mayhem: Programmatic ad buying plummets in Europe

The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin.

Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.

Source: GDPR mayhem: Programmatic ad buying plummets in Europe – Digiday

Publishers, ad tech firms scramble to comply with GDPR

With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control.

On April 25 the Interactive Advertising Bureau Europe and IAB Tech Lab officially released a framework for publishers to ask if it is OK for the publisher and their ad tech vendors to collect and use people’s data. The framework is meant to maintain the status quo of targeted online advertising while abiding GDPR’s transparency rules and preparing for ePrivacy’s consent decree.

Source: Publishers, ad tech firms scramble to comply with GDPR – Digiday

Personalization Gets A Like – From Some Consumers, Anyway

Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to Consumers Value Personalization, a study by Periscope by McKinsey. And attitudes vary by location.

Among U.S. consumers, 50% like personalized communications and 16% like them a lot; only 20% dislike them. In contrast, 38% of UK respondents welcome them, along with 37% of the French and 29% of the Germans. And around 30% in all countries simply don’t care if they get personalized messages.

Source: Personalization Gets A Like — From Some Consumers, Anyway 05/11/2018

Google gives publishers controls to comply with EU privacy law

Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws.

The new controls that Google gave publishers make it easier for them to become compliant with the European Union’s General Data Protection Regulation (GDPR), which comes into effect on May 25.

Source: UPDATE 1-Google gives publishers controls to comply with EU privacy law | Reuters

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