Tag Archives for " marketing "

California Privacy Protection Act will impact Ad Tech

On June 28, the California Legislature hastily passed the California Consumer Privacy Act of 2018 (CCPA). The law, which takes effect in less than 1 ½ years, Jan. 1, 2020, ushers in a GDPR-light approach here in the United States. No more buffer. No more distant regulators unable or unwilling to reach US companies on their home turf. If they haven’t already done so, the time for ad tech companies to change the way they store and process data is fast approaching.

Read article: Should Ad Tech Panic Over The California Privacy Protection Act Now Or Later? | AdExchanger

Under GDPR, publishers are adopting consent management platforms

More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In the U.K., 31 percent of publishers had a CMP, an increase of 12 percent from July to August. Among U.S. publishers, 27 percent had a CMP in August, up 13 percent from the month before.

Source: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue – Digiday

CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Ad Targeting

On July 19, 2018, the French Data Protection Authority (“CNIL”) announced that it served a formal notice to two advertising startups headquartered in France, FIDZUP and TEEMO. Both companies collect personal data from mobile phones via software development kit (“SDK”) tools integrated into the code of their partners’ mobile apps — even when the apps are not in use — and process the data to conduct marketing campaigns on mobile phones.

Source: CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Processing Geolocation Data for Ad Targeting

Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?

If stricter opt-in dialogues brought by GDPR make mass opt-outs more likely, how might that affect the functioning of user ID or third-party data? Ultimately, we now live in an opt-in world, but the dust has yet to fully settle. When it does, the public’s love or hate of targeting may yet play a bigger role in ad tech’s future.

Read full article: Post-GDPR, How Many Will Really Opt Out Of Personal Targeting? | AdExchanger

Websites and online advertisers test limits of European privacy law

Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services to ensure compliance while others test the limits of what regulators will allow. Limited enforcement of consent requirements is enabling companies to push the line.

Source: Websites and online advertisers test limits of European privacy law | Reuters

Facebook releases new privacy safeguards after ceding to pressure from advertisers

Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data.

Source: Facebook releases new privacy safeguards after ceding to pressure from advertisers | Reuters

Google reboots advertising tools to give users more control over their data

The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling of personal data. Europe’s tougher privacy laws recently went into effect, and advertising-dependent internet companies are hoping to take just enough steps to persuade regulators not to go further.

Source: Google reboots advertising tools to give users more control over their data | VentureBeat

Protecting Customers’ Privacy Requires More than Anonymizing Their Data

The promised benefits of data-driven marketing are at grave risk unless businesses can do a better job of protecting against unwanted data disclosures. The current approach of controlling access to the data or removing personally identifiable information does not control the risk of disclosure adequately.

Other approaches, such as aggregation, lead to severe degradation of information. It’s time for businesses to consider using statistical approaches to convert the original data to synthetic data so they remain valuable for data-driven marketing, yet adequately protected.

Source: Protecting Customers’ Privacy Requires More than Anonymizing Their Data

GDPR mayhem: Programmatic ad buying plummets in Europe

The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin.

Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.

Source: GDPR mayhem: Programmatic ad buying plummets in Europe – Digiday

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