fbpx

Download free GDPR compliance checklist!

Tag Archives for " marketing "

‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech

The UK’s data regulator, the Information Commissioner’s Office (ICO), has issued a warning to any adtech companies which have failed to “use the window of opportunity to engage and transform” their practices – it’s coming for them.

The ICO’s update on its investigation into the adtech sector reveals it focused on specific issues such as the treatment of “special category data” – like race, sexuality and health – as well as how secure data is as it’s passed through the supply chain and the thorny issue of Legitimate Interest.

Source: ‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech | The Drum

Google Chrome to drop third-party cookies by 2022

Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy.

Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism.

Google’s stated objective is to create “a secure environment for personalization that also protects user privacy.” Google says that for ad targeting it’s “exploring how to deliver ads to large groups of similar people without letting individually identifying data ever leave [the] browser.”

Source: Google Chrome: Third-party cookies will be gone by 2022 – MarTech Today

Top Apps Invade User Privacy By Collecting and Sharing Personal Data

A new report published today by the Norwegian Consumer Council (NCC) looks at the hidden side of the data economy and its findings are alarming.

Scrutinizing 10 popular apps in Google Play Store, such as Grindr, Clue, and Perfect365, the NCC report’s technical analysis reveals comprehensive tracking and profiling practices. Personal data is systematically collected and shared with dozens of third-party companies without users’ knowledge.

Source: Top Apps Invade User Privacy By Collecting and Sharing Personal Data, New Report Finds

ICO launches consultation on draft direct marketing code of practice

The Information Commissioner’s Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

The ICO has previously produced direct marketing guidance and the draft code builds on this, as well as taking into account the input received during the initial call for views. The code takes a practical life-cycle approach to direct marketing.

The code is out for consultation until 4 March 2020 and the final version is expected later this year. You can read the code and take part in the consultation through the ICO website.

Source: ICO launches consultation on draft direct marketing code of practice | ICO

GDPR will force programmatic advertising to evolve in 2020

GDPR replaced the Data Protection Directive in 2018, and for companies who use programmatic advertising, it could be the key to boosting their campaigns.

What exactly GDPR will mean for programmatic advertising in 2020:

  • Fewer targets, but more relevant ones
  • Personalization could be impacted but will evolve
  • Omnichannel programmatic will become more important

Full article: GDPR will force programmatic advertising to evolve in 2020 — and that’s a good thing

Trump signs TRACED Act

This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to go after illegal robocallers.

The Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED) imposes harsher fines of as much as $10,000 per call on robocallers who knowingly violate the rules.

Source: #Privacy: Trump signs TRACED Act

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Google to let sites block personalized ads under California privacy law 

Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit’s effort to help them comply with the state’s new privacy law.

The California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, requires large businesses to let consumers opt out of the sale of their personal data. Lobbying by internet companies earlier this year failed to have the law exclude personalized ads, leaving the most popular and lucrative online ads in jeopardy.

Source: Google to let sites block personalized ads under California privacy law – Reuters

UK’s data regulator again warns ad tech over GDPR compliance

U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get its house in order quickly if it is to comply with the European Union’s General Data Protection Regulation (GDPR) and avoid heavy fines.

The ICO held an “ad tech fact-finding forum” in London on Tuesday. It discussed the data protection watchdog’s latest findings since it released a report in June taking the ad tech and real-time bidding marketplace to task on GDPR compliance and giving the industry six months to clean up its act. This summer the ICO said the industry’s current real-time bidding protocols violate GDPR. At the time, the ICO outlined “key areas of concern” including issues such as companies’ treatment of sensitive, “special category” data and the often substandard contractual agreements to protect how bid-request data is shared between vendors.

Source: UK’s data regulator again warns ad tech over GDPR compliance – Digiday

IAB Releases Specifications for CCPA Compliance Framework

IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework.

The Framework supports compliance with the CCPA for the digital advertising ecosystem. The finalized specifications have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration.

Source: IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies – IAB Tech Lab

1 2 3 22
>