University of Washington researchers have shown just how cheaply spies can exploit ad networks for fine-grained, individualized surveillance.
The vast screen – which is around the size of four tennis courts – features facial and car recognition technology to target people with hidden cameras. It will be installed in London this month.
The EU’s new regulatory rules will burden bad actors, which is a good thing, writes Scott Meyer, founder of Evidon and pres of digital governance at Crownpeak.
The proposed ePrivacy regulations might have long-term effects on the advertising-supported internet.
Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This is an acute challenge because, contrary to what some commentators have assumed, they cannot use a “service-wide” opt-in for everything. Nor can they deny access to their services to users who refuse to opt-in to tracking. Some parts of their businesses are likely to be disrupted more than others.
On the heels of receiving US$21 million in Series B funding, SuperAwesome CEO Dylan Collins explains why investment opportunities abound in the growing kids digital ad market.
Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to the boards. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. It now transpires that Amsterdam central station has 35 digital billboards which register how many people look at the boards and for how long.
A feature in Apple’s upcoming browser makes it harder for advertisers to track us online. That will “sabotage” the internet, advertisers say.
GDPR was supposed to establish what sort of data sites can collect without asking for an opt-in. However, a part of GDPR that’s still being drafted – called the ePrivacy Regulations – requires an opt-in for any data that is collected. This stance contradicts the more permissive parts of the GDPR, and it’s creating consternation among publishers, who argue that those with the largest audiences will have an easier time collecting opt-ins than smaller companies. This situation will allow power to accrue to only a handful of powerful players with large audiences.
Marketers and ad tech executives are finding it hard to escalate the GDPR to senior management outside of Europe.