From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services provided in Europe. The new privacy regulations are scheduled to take effect in 2018.
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location – and the direction they are facing – relative to stores around them.
Verizon targeted ads program shares lots of personal data.
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate Factory won’t disclose details about how it slices and dices its data.
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier.
It’s not so much secrecy, but our ability to control how we present ourselves in the world.
Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of moves to update their terms and conditions, the UK’s Information Commissioner’s Office (ICO) has said.
The pub chain says it will stop sending newsletters via email – but why?
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.