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Tag Archives for " marketing "

Adtech giant Criteo is being investigated by France’s data watchdog

Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International.

Privacy International has been campaigning for more than a year for European data protection agencies to investigate several adtech players and data brokers involved in programmatic advertising.

Source: Adtech giant Criteo is being investigated by France’s data watchdog | TechCrunch

Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies

With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers.

The identity-preserving workarounds pitched by agencies and buy-side ad tech often involve using a publisher’s first-party cookie to store information, and allowing outside partners to call up these first-party cookie records (often via API) and stitch them together to understand identity.

Other solutions use local storage or have a publisher create a new subdomain (a CNAME record) for the ad tech company that allows them to set first-party cookies. Then, buyers can essentially recreate the identity that powers the open web.

Unfortunately, most – though not all – of these solutions fail to meet publishers’ privacy compliance criteria, and many feel these are temporary workarounds vs. true innovations.

Full article: Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies | AdExchanger

Brave to generate random browser fingerprints to preserve user privacy

“Brave’s new approach aims to make every browser look completely unique, both between websites and between browsing sessions.”

The Brave browser is working on a feature that will randomize its “fingerprint” every time a user visits a website in an attempt to preserve the user’s privacy. Brave’s decision comes as online advertisers and analytics firms are moving away from tracking users via cookies to using fingerprints.

Source: Brave to generate random browser fingerprints to preserve user privacy | ZDNet

The Belgian DPA Publishes Recommendation on Direct Marketing

The Belgian Data Protection Authority (DPA) published Recommendation  providing Guidance on direct marketing.

The Recommendation provides a methodology on how to comply with the General Data Protection Regulation (GDPR) when conducting direct marketing. The Recommendation applies to all kinds of promotions, including sales and advertising, and is not limited to promotions of a commercial nature.

Source: The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes

Scottish company hit with maximum fine for making nearly 200 million nuisance calls

The Information Commissioner’s Office (ICO) has fined CRDNN Limited with the maximum £500,000 fine for making more than 193 million automated nuisance calls.

Operating out of a Clydebank business park, CRDNN Limited was raided by the ICO in March 2018, with computer equipment and documents seized for further analysis of their nuisance call operation.

Source: Scottish company hit with maximum fine for making nearly 200 million nuisance calls | ICO

Facebook blocks mobile app advertisers from using device-level data

Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.”

With the change, Facebook mobile app advertisers can no longer use device-level data for any of the following: (i) to target or retarget ads, (ii) to redirect with tags, (iii) to sell to third-parties, (iv) to inform cross-channel ad campaigns.

The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers.

Source: Facebook blocks mobile app advertisers from using device-level data – Marketing Land

Belgian Data Protection Authority Releases Direct Marketing Recommendation

On February 10, 2020, the Belgian Data Protection Authority  published its Recommendation on data processing activities for direct marketing purposes.

With this Recommendation, the Belgian DPA aims to clarify the complex rules relating to the processing of personal data for direct marketing purposes, including by providing practical examples and guidelines to the different stakeholders involved in direct marketing activities.

Read full article: Belgian Data Protection Authority Releases Direct Marketing Recommendation

EU publishes revised draft ePrivacy Regulation

The Presidency of the Council of the European Union on 21 February 2020 published revised text of the proposed ePrivacy Regulation (Regulation concerning the Respect for Private Life and the Protection of Personal Data in Electronic Communications and Repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications)).

New draft introduces the possibility to process metadata for legitimate interests, as well as to use the processing and storage capabilities of terminal equipment, and to collect information from end-users’ terminal equipment when it is necessary for the purpose of the legitimate interests pursued by the service provider, except when such interest is overridden by the interests or fundamental rights and freedoms of the end-user. That is big change compared to existing regulation requiring user’s consent.

Draft ePrivacy Regulation

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today.

Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.

Read full article: The state of tracking and data privacy in 2020 – Marketing Land

Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that eventuality.

Device IDs have proven not to be the privacy-preserving solutions they were meant to be, and now it’s time for another change.

Read full article: Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

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