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Tag Archives for " marketing "

The Pitfalls of Personalisation

Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s exactly what the consumer needs. But three quarters of consumers find at least some personalised marketing “somewhat creepy”.

On both sides of the Atlantic, attitudes towards data, privacy and personalisation are shifting. In the US, 57% of consumers say they’re now more concerned about data and privacy than they were a year ago. And 68% would like to see the US adopt a strict data-privacy law, similar to Europe’s General Data Protection Regulation (GDPR). In Europe itself, research by the Open Data Institute found that as little as 2% of consumers trust advertisers with their personal data.

Full article: The Pitfalls of Personalisation

The Netherlands DPA states cookie wall not allowed

On 7 March 2019, the Dutch Data Protection Authority (DPA) created quite some buzz in the online Dutch (advertising) industry: websites that only give visitors access to their site if they agree to tracking cookies (or similar technologies) do not comply with the GDPR.

This also means that the so-called cookie walls that are placed on websites, preventing visitors access to websites if they do not consent to tracking cookies, are not allowed in the view of the Dutch DPA.

Source: The Netherlands: S.A. states that websites must be accessible at all times; cookie wall not allowed

Ad world flocks to Congress urging federal data privacy legislation

Leaders in advertising and consumer privacy have descended upon Washington, DC to push Congress to pass federal legislation on data protection that dodges the pitfalls of GDPR and avoids a patchwork of state-by-state laws.

Without federal legislation, the fear is an amalgamation of state laws that present confusion and challenges for consumers and advertisers.

Source: Ad world flocks to Congress urging federal data privacy legislation | The Drum

Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations

A war of words – in the form of automotive analogies – has erupted between privacy advocates and the Interactive Advertising Bureau (IAB) over a General Data Protection Regulation (GDPR) complaint filed over ad exchanges.

IAB has hit back, saying that the complaint is “fundamentally misdirected” at IAB Europe, likening it to holding road builders accountable for people speeding or parking illegally. However, privacy advocates point out “You’re not road builders, you’re the traffic authority”.

Full article: Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations • The Register

Health apps are sharing sensitive information with Facebook

Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a software tool that immediately shares that data with the social network to improve ad targeting.

Source: These health apps are sharing sensitive information with Facebook – The Verge

IAB denies any GDPR wrongdoing as complaints are filed with regulators

Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices are knowingly in breach of General Data Protection Regulation (GDPR).

Source: IAB denies any GDPR wrongdoing as complaints are filed with regulators | The Drum

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data.

Full article: Even the IAB warned adtech risks EU privacy rules | TechCrunch

83% of consumers now aware of marketers tracking their locations

The majority of people (63 percent) are now much more aware that marketers are using their personal data as compared with a year ago, likely due to stepped up reporting about various data breaches and scandals. Beyond this, 83 percent of survey respondents said that they were aware that companies “actively track their location data.”

Consumers have a layered or somewhat nuanced view of location tracking. The audience breaks into three groups: those who’ve disabled location tracking (33 percent), those who have permanently enabled it (29 percent) and those in the middle (38 percent) who will sometimes enable it when prompted.

Source: 83% of consumers now aware of marketers tracking their locations – study – MarTech Today

Designing Welcome Mats to Invite User Privacy

The way we design user interfaces can have a profound impact on the privacy of a user’s data. It should be easy for users to make choices that protect their data privacy. But all too often, big tech

Full article: Designing Welcome Mats to Invite User Privacy | Electronic Frontier Foundation

How Taylor Swift showed us the scary future of facial recognition

Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry.

Taylor Swift raised eyebrows late last year when Rolling Stone magazine revealed her security team had deployed facial recognition recognition technology during her Reputation tour to root out stalkers. But the company contracted for the efforts uses its technology to provide much more than just security. ISM Connect also uses its smart screens to capture metrics for promotion and marketing.

Full article: How Taylor Swift showed us the scary future of facial recognition

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