Tag Archives for " marketing "

Think globally, but direct market locally

Article 6 of the GDPR requires data controllers to have a lawful basis for data processing.

Anyone following the IAPP Privacy List knows that one of the hottest debates raging is whether direct marketing communications can rely on a “legitimate interest” basis or must be based on explicit consent.

Source: DPO Confessional: Think globally, but direct market locally

How firms you have never interacted with can target your Facebook

Advertisers are seemingly able to access accounts with no input from the user.

On one of Facebook’s myriad setting screens, a place where few dare tread, is a list of places you’ve probably never heard of, all of whom insist that they know you. It’s emblematic of the data protection issues Facebook is struggling to address in the wake of the Cambridge Analytica scandal, of the fact that these problems spread far beyond Facebook, and of the easy solutions the company could take if only it had the courage.

Source: How firms you have never interacted with can target your Facebook | Technology | The Guardian

Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial

Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with respect to the General Data Protection Regulation (GDPR) and possibly drives more profitability for the business as it removes partners that were sharing in the ad buy dollars.

Will the sunsetting of the Partner Categories program be a game-changer for companies that have long relied on a combination of first-party and third-party data to make their advertising more effective?

Source: Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial | AdExchanger

We’re in the Uncanny Valley of Targeted Advertising

Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads.

Why then are so many Facebook users, including leaders of state in the U.S. Senate and House , so fed up and creeped out by the uncannily on-the-nose ads?

Source: We’re in the Uncanny Valley of Targeted Advertising

DPO Confessional: Think globally, but direct market locally

Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’€™s General Data Protection Regulation contains some ambiguity regarding the proper basis to choose for the purposes of direct marketing -€” the two leading options seem to be legitimate interest or consent. One must look not only to the law but also to custom and practice in each region of interest.

Source: DPO Confessional: Think globally, but direct market locally

Digital Advertising, Online Content, and Privacy

In late 2017, the Network Adwertising Initiative (NAI) was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users.

With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about what they think about online privacy, digital advertising, the ad-supported internet, and ad blocking. The survey was conducted January 29th to February 1st, 2018.

Takeaways and the survey results: Blog | NAI: Network Advertising Initiative

Four cents to deanonymize: Companies reverse hashed email addresses

Your email address is an excellent identifier for tracking you across devices, websites and apps. Even if you clear cookies, use private browsing mode or change devices, your email address will remain the same.

Due to privacy concerns, tracking companies including ad networks, marketers, and data brokers use the hash of your email address instead, purporting that hashed emails are “non-personally identifying”, “completely private” and “anonymous”. But this is a misleading argument, as hashed email addresses can be reversed to recover original email addresses. In this post we’ll explain why, and explore companies which reverse hashed email addresses as a service.

Source: Four cents to deanonymize: Companies reverse hashed email addresses

ARF Proposes New Standards For Consumer Data

Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad industry “guidelines and standards to govern consumer datacollection and protection.”

The federation also announced it is reconsidering a prestigious award it bestowed on Cambridge Analytica last year and will “rescind” it if allegations surrounding itsillicit practices are proven to be true.

Source: ARF Proposes New Standards For Consumer Data, Threatens To Rescind Cambridge Analytica’s Ogilvy Award 03/28/2018

What’s the future of consumer data now that Facebook is pulling back?

We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election.

Now, in an effort to placate regulators, investors and users, Facebook has changed its policies regarding third-party data, and more shifts may be in the works.

Source: What’s the future of consumer data now that Facebook is pulling back? – Marketing Land

Chasm exists between brands and consumers on data privacy

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject.

Consumers in the US and Europe are increasingly concerned about how their data are being used online and trust fewer and fewer brands. By contrast, Forrester finds lax enterprise standards and a “cavalier attitude” about data collection by brand marketers. In a European context, this is playing with fire given the forthcoming General Data Protection Regulation (GDPR) privacy regulations and associated penalties.

Source: Survey: Chasm exists between brands and consumers on data privacy – MarTech Today

1 2 3 12
>