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Tag Archives for " marketing "

Businesses warned against ‘dressing up’ marketing emails that customers have opted out of

Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of moves to update their terms and conditions, the UK’s Information Commissioner’s Office (ICO) has said.

Source: Businesses warned against ‘dressing up’ marketing emails that customers have opted out of

The Ethics of Using AI in Advertising

As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. 
Source: http://adage.com/article/digitalnext/ethics-ai-advertising/309535/

Google Will Stop Reading Your Emails for Gmail Ads

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.
Source: https://www.bloomberg.com/news/articles/2017-06-23/google-will-stop-reading-your-emails-for-gmail-ads

Intelligent Tracking Prevention

WebKit has long included features to reduce tracking. From the very beginning, we’ve defaulted to blocking third-party cookies. Now, we’re building on that. Intelligent Tracking Prevention is a new WebKit feature that reduces cross-site tracking by further limiting cookies and other website data.

Source: Intelligent Tracking Prevention | WebKit

Google now knows when its users go to the store and buy stuff

Google is taking targeted advertising to a whole new level.  It has started tu evaluate billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores.

Source: Google now knows when its users go to the store and buy stuff – The Washington Post

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