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Tag Archives for " marketing "

How the GDPR will disrupt Google and Facebook

Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This is an acute challenge because, contrary to what some commentators have assumed, they cannot use a “service-wide” opt-in for everything. Nor can they deny access to their services to users who refuse to opt-in to tracking. Some parts of their businesses are likely to be disrupted more than others.

Source: How the GDPR will disrupt Google and Facebook | PageFair

Don’t look now: Big brother is watching you from an NS billboard

Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to the boards. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. It now transpires that Amsterdam central station has 35 digital billboards which register how many people look at the boards and for how long.

Source: Don’t look now: Big brother is watching you from an NS billboard – DutchNews.nl

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