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Tag Archives for " marketing "

Researchers Defeat Most Powerful Ad Blockers

Perceptual ad blockers will come out on the losing side in the war against internet advertisers and expose users to a host of new attack vectors in the process, the researchers warned. According to new research an AI was able to defeat perceptual ad blockers.

Source: Researchers Defeat Most Powerful Ad Blockers, Declare a ‘New Arms Race’ – Motherboard

Data dealers accused of GDPR failings

Data law regulators in Europe have been called upon to look into a potential data breach case, with brokers, credit ratings agencies and adtech firms falling under suspicion of not playing by new rules. Complaints were filed to regulators last week by a campaign group named Privacy International, regarding possible transgressions committed by the data broker Acxiom, credit rating agencies, Experian and Equifax, and software multinational, Oracle, the Financial Times online reports.

Full article: Data dealers accused of GDPR failings

Ad tech’s privacy implications go beyond targets

Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with many of the privacy issues professionals currently face. Of course, it all starts with targeted advertising, which has raised concerns for the better part of a decade.

When you are in the weeds of the privacy industry, you hear a lot about the dangers of targeted advertising. It is helpful to have tangible examples, however, to be reminded that these methods are not going anywhere and that privacy professionals will have to find a balance between the benefits and risks of these practices.

Full article: Ad tech’s privacy implications go beyond targets

What happens to ad tech post-GDPR?

The central issue seems to center around whether ad tech can continue to operate as it has before the EU shifted its legal landscape on data protection and privacy, or if it will have to shift to a new model in order to be compliant. And while the General Data Protection Regulation is the immediate concern given its loom, there’s even more concern industry-wide with the to-be-finalized ePrivacy Regulation, which is still being negotiated by EU government, but which threatens to place an even heavier emphasis on consent for legal processing of personal data, casting a wider net than the GDPR.

Full article: No, seriously: What happens to ad tech post-GDPR?

How PrivacyChain could solve one of consent management’s biggest problems

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management.

When a user allows a publisher to use her info for marketing or ads, the consent info is passed via a TCF-suitable consent management platform to vendors who have been approved by the publisher, such as ad exchanges, data management platforms, tag management platforms and so on. But those vendors could share the info with other vendors, or there might be vendors on the web site who got hold of the info without the publisher’s knowledge.

Full article: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems – MarTech Today

Facebook Is Giving Advertisers Access to Your Shadow Contact Information

Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you. The junk email address that you hand over for discounts or for shady online shopping is likely associated with your account and being used to target you with ads. And users who want their accounts to be more secure are forced to make a privacy trade-off and allow advertisers to more easily find them on the social network.

Source: Facebook Is Giving Advertisers Access to Your Shadow Contact Information

Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access to online behaviours and little understanding of offline personas, it is becoming more difficult for brands to understand their consumer needs.  In order for brands to be able to communicate relevant and personalised content, a middle ground needs to be met.

Full article: Building consumer trust and overcoming privacy barriers with on-device AI

Here’s how GDPR is already changing web design

When Europe’s sweeping privacy regulations (called GDPR) took effect in May, it was unclear just how much the new rules would affect this completely ubiquitous fact of life on the internet, but a report from the Reuters Institute gives us an early look: Among news sites–which tend to use the most cookies, since they’re dependent on ad dollars–cookies are down by 22%.

Source: Third-party cookies have dropped by 22% since GDPR took effect

The growing role of second party data in marketing

May we see second party data have a growing role in marketing today if secure platforms are to enable such marketplaces to emerge? In an age where data is THE hot commodity, the trading of first party data between publishers, brands and like-minded organisations is a welcome and natural opportunity.

Read article: The growing role of second party data in marketing

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