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Tag Archives for " marketing "

Trump signs TRACED Act

This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to go after illegal robocallers.

The Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED) imposes harsher fines of as much as $10,000 per call on robocallers who knowingly violate the rules.

Source: #Privacy: Trump signs TRACED Act

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Google to let sites block personalized ads under California privacy law 

Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit’s effort to help them comply with the state’s new privacy law.

The California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, requires large businesses to let consumers opt out of the sale of their personal data. Lobbying by internet companies earlier this year failed to have the law exclude personalized ads, leaving the most popular and lucrative online ads in jeopardy.

Source: Google to let sites block personalized ads under California privacy law – Reuters

UK’s data regulator again warns ad tech over GDPR compliance

U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get its house in order quickly if it is to comply with the European Union’s General Data Protection Regulation (GDPR) and avoid heavy fines.

The ICO held an “ad tech fact-finding forum” in London on Tuesday. It discussed the data protection watchdog’s latest findings since it released a report in June taking the ad tech and real-time bidding marketplace to task on GDPR compliance and giving the industry six months to clean up its act. This summer the ICO said the industry’s current real-time bidding protocols violate GDPR. At the time, the ICO outlined “key areas of concern” including issues such as companies’ treatment of sensitive, “special category” data and the often substandard contractual agreements to protect how bid-request data is shared between vendors.

Source: UK’s data regulator again warns ad tech over GDPR compliance – Digiday

IAB Releases Specifications for CCPA Compliance Framework

IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework.

The Framework supports compliance with the CCPA for the digital advertising ecosystem. The finalized specifications have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration.

Source: IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies – IAB Tech Lab

Facebook Earns $132.80 From Your Data per Year

The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three and other companies from accessing the names, photos, and likes of their users’ Facebook friends—were really about safeguarding the economic value of consumers’ data.

Leaked documents reveal that Facebook’s average revenue per user in the United States and Canada totaled $132.80 in the past four quarters—seven times more than the $18.70 average revenue per U.S. and Canadian user in 2013. But more importantly, Facebook executives worried that new social networks and messaging apps could get started using Facebook’s data as a jumping-off point.

 

Source: Facebook’s Six4Three Pikinis lawsuit emails explain why your data is so valuable.

Google restricts contextual ad targeting

Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more to protect the privacy of users.

The changes to its advertising technology follow an intervention from the European Union and mean that Google will no longer inform advertisers about the type of content where their ad could appear.

Source: Google restricts contextual ad targeting | The Drum

ICO concerned by mass health data-sharing with advertisers

The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing sensitive data with advertisers across the world.

The majority of prominent health websites embed tracking cookies in users’ browsers without explicit consent to allow third-party companies to track them while surfing the internet.

This data is then transmitted to a swathe of advertising platforms including Amazon and Facebook, with the majority of data sent to Google’s DoubleClick targeted ad platform. This includes information like medical symptoms, diagnoses, drug names and fertility information.

Source: ICO concerned by mass health data-sharing with advertisers | IT PRO

As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple’s muscular stance of ultimate user privacy by default.

Google, as a predominantly ad-funded business with a lot more skin in the game, is revealing itself to be much more collaborative with the industry as it’s forming its approach. , Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency.

Full article: As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground – Digiday

Data Protection Commissioner investigating micro-targeting on social media

The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of individuals on large social media platforms as it raised issues of compliance with new General Data Protection Regulation rules.

Current investigations are open into the use of platforms, data brokers, and ad exchanges. Micro-targeting individuals with specific content has the potential of amplifying the harmful effects of disinformation. Commissioner hopes to conclude all investigations by next year.

Source: Data Protection Commissioner investigating micro-targeting on social media

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