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Tag Archives for " marketing "

Google now knows when its users go to the store and buy stuff

Google is taking targeted advertising to a whole new level.  It has started tu evaluate billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores.

Source: Google now knows when its users go to the store and buy stuff – The Washington Post

The Thinning Line Between Commercial and Government Surveillance

Privacy doesn’t merely benefit individuals; it fundamentally shapes how society functions. It is crucial for marginalized communities and for social movements, such as the fight for marriage equality and other once-stigmatized views. Privacy enables these groups to network, organize, and develop their ideas and platforms before challenging the status quo. But when people know they’re being tracked and surveilled, they change their behavior. This chilling effect hurts our intellectual freedoms and our capacity for social progress.

Source: The Thinning Line Between Commercial and Government Surveillance – The Atlantic

Hundreds of privacy-invading apps are using ultrasonic sounds to track you

Apps are using ad-tracking ultrasonic tones – audio signals that your phone can hear, but you can’t – build up a profile about you: what you’ve seen, where, and in some cases even the websites you’ve visited. While this technology is still in its early stages of development, it’s becoming popular.

Source: Hundreds of privacy-invading apps are using ultrasonic sounds to track you

A guide to the Google ad-blocking conspiracy theories

The word on the street was that Google was pursuing an ad blocker for its Chrome browser. While even rivals were glad to give Google some credit for wanting to clean up the web, conspiracy theories abounded about Google’s other, hidden motives. Remember: It’s not being paranoid if the platforms are really out to get you.

Source: A guide to the Google ad-blocking conspiracy theories

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