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How the GDPR will disrupt Google and Facebook

Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This is an acute challenge because, contrary to what some commentators have assumed, they cannot use a “service-wide” opt-in for everything. Nor can they deny access to their services to users who refuse to opt-in to tracking. Some parts of their businesses are likely to be disrupted more than others.

Source: How the GDPR will disrupt Google and Facebook | PageFair

Don’t look now: Big brother is watching you from an NS billboard

Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to the boards. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. It now transpires that Amsterdam central station has 35 digital billboards which register how many people look at the boards and for how long.

Source: Don’t look now: Big brother is watching you from an NS billboard – DutchNews.nl

Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR

GDPR was supposed to establish what sort of data sites can collect without asking for an opt-in. However, a part of GDPR that’s still being drafted – called the ePrivacy Regulations – requires an opt-in for any data that is collected. This stance contradicts the more permissive parts of the GDPR, and it’s creating consternation among publishers, who argue that those with the largest audiences will have an easier time collecting opt-ins than smaller companies. This situation will allow power to accrue to only a handful of powerful players with large audiences.

Source: Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR | AdExchanger

Behavioral advertising industry slams ePrivacy plans

In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European plans for the ePrivacy regulation a kicking.

The Future Media Lounge event sponsored by EDAA (the European Interactive Digital Advertising Alliance) focused on “the potential implications of the proposed ePrivacy regulation on a free, independent, pluralistic and vibrant press across Europe.”

Source: Behavioral advertising industry slams ePrivacy plans

Apple’s Refusal to Approve India’s Anti-Spam App Angers Regulators

Apple Inc.’s refusal so far to approve the Indian government’s anti-spam iPhone app is infuriating regulators, potentially harming the company’s efforts to sell more products in the country.

Source: Apple’s Refusal to Approve India’s Anti-Spam App Angers Regulators – Bloomberg

With GDPR On The Horizon, Data Challenges And Opportunities Loom

The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much.

The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start using that data, within the confines of the new law.

Source: With GDPR On The Horizon, Data Challenges And Opportunities Loom | AdExchanger

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