Targeted advertising is widely practiced by business to draw advertising costs down and return-of-investment up – as it allows companies to reach their specific target audience. However, advertisers have begun to question whether targeted advertising is really so effective.
Source: Digital Advertising Takes a Hit
Apps are using ad-tracking ultrasonic tones – audio signals that your phone can hear, but you can’t – build up a profile about you: what you’ve seen, where, and in some cases even the websites you’ve visited. While this technology is still in its early stages of development, it’s becoming popular.
The word on the street was that Google was pursuing an ad blocker for its Chrome browser. While even rivals were glad to give Google some credit for wanting to clean up the web, conspiracy theories abounded about Google’s other, hidden motives. Remember: It’s not being paranoid if the platforms are really out to get you.