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Tag Archives for " marketing "

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Last August French privacy regulator CNIL cited two French location-intelligence companies (Fidzup and Teemo) as non-compliant with GDPR consent rules (as well as French privacy law).

Teemo then worked cooperatively with CNIL to develop specific consent language around third-party use of location data. Surprisingly, but the opt-in rates were 70%. Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

Source: Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates – MarTech Today

EU DPAs urged to act against online ad auctions

Panoptykon Foundation, the Warsaw based digital rights organization, has joined in the complaints filed in the UK and Ireland in September by Jim Killock of the Open Rights Group, Michael Veale of University College London, and Dr Johnny Ryan of Brave.

Together, the complainants in Ireland, Poland, and the UK, have also filed new evidence today with the national data protection authorities of Ireland, Poland, and the United Kingdom, that reveals how ad auction companies, including Google, unlawfully profile Internet users’ religious beliefs, ethnicities, diseases, disabilities, and sexual orientation.

Full article: Update on GDPR complaint (RTB ad auctions)

Privacy Groups Claim Online Ads Can Target Abuse Victims

Complaints filed in Europe claim internet companies categorize users based on potentially sensitive browsing habits, and then use those labels to target ads.

For instance, the list of labels agreed upon by the Interactive Advertising Bureau, a trade group that establishes industry norms, includes categories like incest/abuse support, gay life, hate content, substance abuse, and AIDS/HIV.

Source: Privacy Groups Claim Online Ads Can Target Abuse Victims | WIRED

Facebook restricts campaigners’ ability to check ads for political transparency

Facebook has restricted the ability of external political transparency campaigners to monitor adverts placed on the social network, in a move described as an “appalling look” by one of the organisations affected.

The monitoring tools, which involve asking users to install a browser plug-in and collecting data on the adverts they see, has helped expose many of the advertising tactics used by politicians, making it harder for those who pay for negative adverts to escape scrutiny.

Source: Facebook restricts campaigners’ ability to check ads for political transparency

Google to block ad-blockers in Chrome

The drafted changes will limit the capabilities available to extension developers, ostensibly for the sake of speed and safety. Chromium forms the central core of Google Chrome, and, soon, Microsoft Edge.

Source: Wow, fancy that. Web ad giant Google to block ad-blockers in Chrome. For safety, apparently • The Register

The case against behavioral advertising is stacking up

The NYT’s experience puts fresh taint on long-running efforts by tech giants like Facebook to press publishers to give up more control and ownership of their audiences by serving and even producing content directly for the third party platforms.

Full article: The case against behavioral advertising is stacking up | TechCrunch

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI.

It works by reconciling all available data points, which include those collected by first-, second- and/or third-parties. A composite is built that provides marketers with a cherished 360-degree view of a customer’s identity and user journey, and enables an insight-informed, data-driven “single-customer view” — also known as people-based, or user-level, marketing.

Full article: What is identity resolution? – MarTech Today

Everything Is PII

When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information (PII) to include data related to IP address, biometrics, physical devices, location, race, ethnicity, religion and sexual orientation.

Full article: Everything Is PII | AdExchanger

After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue

When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances.

The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has not seen ad revenues drop as a result.

Source: After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue – Digiday

Apple chief calls for laws to tackle ‘shadow economy’ of data firms

Apple’s chief executive has called for regulation to tackle the “shadow economy” of data brokers – intermediaries who trade in the personal information of largely unsuspecting consumers – as the company continues its push to be seen as supportive of privacy.

Source: Apple chief calls for laws to tackle ‘shadow economy’ of data firms | Technology | The Guardian

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