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Tag Archives for " marketing "

IAB denies any GDPR wrongdoing as complaints are filed with regulators

Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices are knowingly in breach of General Data Protection Regulation (GDPR).

Source: IAB denies any GDPR wrongdoing as complaints are filed with regulators | The Drum

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data.

Full article: Even the IAB warned adtech risks EU privacy rules | TechCrunch

83% of consumers now aware of marketers tracking their locations

The majority of people (63 percent) are now much more aware that marketers are using their personal data as compared with a year ago, likely due to stepped up reporting about various data breaches and scandals. Beyond this, 83 percent of survey respondents said that they were aware that companies “actively track their location data.”

Consumers have a layered or somewhat nuanced view of location tracking. The audience breaks into three groups: those who’ve disabled location tracking (33 percent), those who have permanently enabled it (29 percent) and those in the middle (38 percent) who will sometimes enable it when prompted.

Source: 83% of consumers now aware of marketers tracking their locations – study – MarTech Today

Designing Welcome Mats to Invite User Privacy

The way we design user interfaces can have a profound impact on the privacy of a user’s data. It should be easy for users to make choices that protect their data privacy. But all too often, big tech

Full article: Designing Welcome Mats to Invite User Privacy | Electronic Frontier Foundation

How Taylor Swift showed us the scary future of facial recognition

Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry.

Taylor Swift raised eyebrows late last year when Rolling Stone magazine revealed her security team had deployed facial recognition recognition technology during her Reputation tour to root out stalkers. But the company contracted for the efforts uses its technology to provide much more than just security. ISM Connect also uses its smart screens to capture metrics for promotion and marketing.

Full article: How Taylor Swift showed us the scary future of facial recognition

FTC Decides Not to Modify CAN-SPAM Rule

On February 12, the Federal Trade Commission (“FTC”) announced that, after a review of the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM”) Rule as part of its periodic review of its regulations, it has determined that the Rule does not need to be modified at this time.

Source: FTC Decides Not to Modify CAN-SPAM Rule

Unsolicited marketing: the right approach for e-billing in light of GDPR

In a recent study by consumer body Which?, several major retailers were potentially at risk for violations of data protection regulations by sending marketing content to customers via e-receipts – the same customers who specifically requested not to be contacted for promotional offerings.

It comes as no surprise that retailers are determined to deploy such a high engagement tactic, but it does not take a GDPR expert to work out that turning transactional communications into a marketing opportunity requires thorough understanding of the rules about what can and cannot be done.

Full article: Unsolicited marketing: the right approach for e-billing in light of GDPR – GDPR.Report

Geofencing rises privacy concerns

Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content.

At the same time, today’s data privacy regulatory environment is increasingly aggressive and gaining international momentum. Geofencing raises a number of legal concerns that digital marketers must consider to avoid being caught in regulatory crosshairs.

Full article: Geofencing Could Become A Magnet For Regulatory Scrutiny | AdExchanger

Company closure and 4-year ban for director after marketing regulation breach

A director of a lead generating service has been banned for four years after failing to ensure his company complied with text message regulations.

Lad Media Limited sent over 393,000 SMS messages were sent to members of the public, including to individuals whom had withdrawn their consent regarding the receipt of marketing texts or calls.

Irrespective of Lad Media’s claim that the illegal marketing had not been their fault, but was instead due to the actions of third parties, the ICO imposed a fine of £20,000.

Source: Company closure and 4-year ban for director after marketing regulation breach

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Last August French privacy regulator CNIL cited two French location-intelligence companies (Fidzup and Teemo) as non-compliant with GDPR consent rules (as well as French privacy law).

Teemo then worked cooperatively with CNIL to develop specific consent language around third-party use of location data. Surprisingly, but the opt-in rates were 70%. Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

Source: Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates – MarTech Today

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