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Tag Archives for " opinion "

Privacy will disappear within next 20 years, experts predict

The Global Trends 2040 report envisions a rough ride ahead for the planet, with accelerating contests over resources, governments struggling to meet citizens’ aspirations and increased fragmentation of communities.

“The ongoing Covid-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political and security implications that will ripple for years to come,” says the report by the National Intelligence Council, which charts likely global trends over the next 20 years.

Source: Covid-19 Fuels Inequality, Political Divide, Authoritarianism World-Wide, U.S. Intelligence Analysts Say – WSJ

Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads

“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.

The watchdogs specifically ask the mobile companies to avoid harnessing information about web traffic for secondary purposes, without subscribers’ opt-in consent.

The letter comes the same week it emerged that T-Mobile plans to draw on users’ web browsing and app usage for ad targeting, on an opt-out basis.

Source: Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say 03/11/2021

How will adtech tackle Google, Apple privacy changes?

A slew of questions. An abundance of potential answers. And no clear path forward. That’s what the future currently holds for the advertising technology space as far as privacy goes. Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.

Broadening controls and transparency for users is one piece to the puzzle, but the other is developing the means to ensure those controls and transparency are stood up and maintained. “It comes down to building technically demonstrable accountability systems that can show and demonstrate continuously that these transparency and control signals are being conformed with.”

Full article: How will adtech tackle Google, Apple privacy changes?

How CTV Audience Data Is Changing Ad Funded Streaming Forever

The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people. First going from desktop to mobile, and then even more so by shifting from mobile to social.

However, people-based TV advertising is going to ultimately move dollars from cable to CTV but it’s not going to stop there. If the open-garden ad tech ecosystem continues to grow, more and more advertising dollars will shift away from social platforms and into the streaming world.

Full article: How CTV Audience Data Is Changing Ad Funded Streaming Forever | AdExchanger

Is it time to leave WhatsApp – and is Signal the answer?

Earlier this month, WhatsApp issued a new privacy policy along with an ultimatum: accept these new terms, or delete WhatsApp from your smartphone. But the new privacy policy wasn’t particularly clear and prompted a fierce backlash, with many users threatening to stop using the service.

While update of Facebook’s privacy policy was widely misinterpreted, Facebook’s highly criticised data collection ethos has eroded trust in the social network. And the social network isn’t known for keeping promises.

Full article: Is it time to leave WhatsApp – and is Signal the answer? | WhatsApp | The Guardian

Facial recognition’s fate could be decided in 2021

At stake is the role facial recognition will play as society weighs the importance of security over civil liberties. Though millions of consumers use the technology every day through the Face ID feature on their iPhones, opponents worry that the public use of facial recognition is an invasion of your personal privacy.

Others warn that the algorithms are flawed, often showing bias against women and minorities. 2020 saw its share of headlines on the topic.

A number of lawsuits and legislative measures mean the debate over the use of facial recognition is poised to ramp up.

Full article: Facial recognition’s fate could be decided in 2021 – CNET

EU-US data transfer clarity may take several months, warns head of EDPS

European Data Protection Supervisor (EDPS) Wojciech Wiewiorowski says he does not expect a new solution to the Privacy Shield problem for several months, as the Biden administration grapples with other priority issues.

The head of the EDPS told Reuters said he is doubtful that EU businesses will receive clarity in the coming weeks and months over the uncertainty around EU-US data transfers.

Source: EU-US data transfer clarity may take several months, warns head of EDPB

If It’s Fiction, Can It Be an Invasion of Privacy?

When nonfiction writers face backlash for their depictions of loved ones, the disputes tend to center on how far their indiscretions have stretched. But what happens when someone no longer wants to appear in an ex-partner’s work, period?

Emmanuel Carrère’s latest novel, “Yoga,” has stoked debate in France after the author’s ex-wife, Hélène Devynck, accused him of writing about her without her consent.

Full article: If It’s Fiction, Can It Be an Invasion of Privacy? – The New York Times

GDPR enforcement must level up to catch big tech, report warns

A new report by European consumer protection umbrella group Beuc, reflecting on the barriers to effective cross-border enforcement of the EU’s flagship data protection framework, makes awkward reading for the regional lawmakers and regulators as they seek to shape the next decades of digital oversight across the bloc.

Beuc’s report — which it’s called “The long and winding road: Two years of the GDPR: A cross-border data protection case from a consumer perspective” — details the procedural obstacles its member organizations have faced in seeking to obtain a decision related to the original complaints, which were filed with a variety of DPAs around the EU.

Source: GDPR enforcement must level up to catch big tech, report warns | TechCrunch

The Biden administration should push for a federal data protection law

In the United States, companies are largely not required by law to protect your personal data. There are some exceptions—certain specific types of data are regulated (health information, for instance, or data about children under 13), and the California Consumer Privacy Act, which went into effect this year, imposes some security and privacy requirements on companies collecting information about California residents.

But those piecemeal solutions do not come close to adequately addressing the huge gap at the heart of U.S. civilian cybersecurity policy: the absence of a federal data protection law. However, this could be a rare opportunity for bipartisan cooperation in Congress.

Full article: The Biden administration should push for a federal data protection law.

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