Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.
Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.
In the past, consumers blithely lent their data in exchange for convenience but they are now beginning to realize the serious consequences of this bargain.
Now exposed as central to all too many political and ethical scandals, data privacy has become one of the defining social and cultural issues of our era. Business needs to start planning now for how to balance stronger consumer privacy with the essential business need for data.
If there’s one thing we learnt in 2019, it’s that attacks are not only rising in numbers, but also in complexity and persistence.
Thanks to increasingly sophisticated technology, cyber security is quickly becoming a fast-evolving game of wits — one where defenders will need to dramatically step up their security game if they are to outmanoeuvre hackers at every turn.
Full article: #Privacy: Cybersecurity trend predictions for 2020
You don’t have to be Orwell to understand that allowing a profit-driven company to analyze your genetic data comes with some scary privacy risks.
The only legislation directly concerning this data is called the Genetic Information Non-discrimination Act (also known as GINA), and it has been criticized by privacy experts for its narrow scope.
Organisations are blundering about with our personal information with little idea of how to handle it safely, or even what to do with it.
“Data as oil” has been the default metaphor to describe the way the capture, processing and repurposing of our personal information is changing the world. And like oil, it may get a little messy when some of the resource is compromised or someone drills in the wrong place but, hey, isn’t that the price of progress?
Data classification firm Titus has unveiled its “Top 10 Data Security Predictions for 2020″ – timely insights based on surveys and conversations with both public and private enterprises around the world as well as executive participation at major events.
Full article: #Privacy: Top ten data security predictions for 2020
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
Once someone does manage to opt-out, it’s not always clear what will happen. Even when the choices are clear, the pages are not always easy to use.
Facial recognition is truly a one-of-a-kind technology — and we should treat it as such. Our faces are central to our identities, online and off, and they are difficult to hide.
the use of facial recognition technology by law enforcement is particularly problematic due to its invasiveness and increasing pervasiveness. Americans are losing due-process protections, and even law-abiding citizens cannot confidently engage in free association, free movement and free speech without fear of being tracked.
Nearly 25 million people have taken an at-home DNA testing kit and shared that data with one of four ancestry and health databases.
With this proliferation of genetic testing and biometric data collection, there should be an increased scrutiny of the practices used to deidentify this data. Biometric data, namely genetic information and health records, is innately identifiable.
But can biometric data ever truly be anonymized, what are the methods of deidentification and best practices, and the current state of biometric data under the EU General Data Protection Regulation?