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Tag Archives for " profiling "

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Cambridge Analytica Knew How You’d Vote If You Wore Wrangler

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.

Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on “orderliness.”

Full article: Cambridge Analytica Knew How You’d Vote If You Wore Wrangler – Bloomberg

Personalization Gets A Like – From Some Consumers, Anyway

Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to Consumers Value Personalization, a study by Periscope by McKinsey. And attitudes vary by location.

Among U.S. consumers, 50% like personalized communications and 16% like them a lot; only 20% dislike them. In contrast, 38% of UK respondents welcome them, along with 37% of the French and 29% of the Germans. And around 30% in all countries simply don’t care if they get personalized messages.

Source: Personalization Gets A Like — From Some Consumers, Anyway 05/11/2018

Livestreaming police surveillance video sparks privacy, racial profiling concerns

Dozens of police surveillance cameras are now streaming live online for the public to monitor. The mayor wants people to call in tips based on what they see, but experts said that could lead to racial profiling.

Source: Livestreaming police surveillance video sparks privacy, racial profiling concerns – Philly

China’s social credit system keeps a critical eye on everyday behavior

It’s all part of the Chinese government’s new social credit system where people’s daily behavior is monitored and rated.

If your score gets too low, you can be banned from buying plane tickets, renting a house or getting a loan.

Source: China’s social credit system keeps a critical eye on everyday behavior – CBS News

GDPR: Five questions marketers must answer before May

As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 May – just over three months from now.

Marketers have had plenty of warnings about the penalties for breaching GDPR, and plenty of optimistic reassurances about the opportunity for improving customer relationships. But what are the most important things they actually have to do to ensure their use of personally identifiable information is within the law?

Source: GDPR: Five questions marketers must answer before May

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