Tag Archives for " survey "

Privacy technology market penetration growing rapidly

TrusyArc and The International Association of Privacy Professionals (IAPP), conveyed a research that examined how privacy technology is bought and deployed to address privacy and data protection challenges. The findings show that privacy management technology usage is on the rise across all regions and that privacy teams have significant influence on purchasing decisions for eight of the ten technology categories surveyed.

Source: Survey reveals privacy technology market penetration growing rapidly, on pace to exceed 50% adoption for eight of ten most common categories

Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks

Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report. The report does show that marketers are aware of the importance of data security, with nearly 75 percent saying they will invest in technology to improve their approach to data privacy. But they may need training first, with 57 percent saying their top GDPR challenge is understanding the law, and only 37 percent saying they are facing technological barriers.

Source: Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks – MarTech Today

Consumers are not acting on privacy concerns when using mobile applications

Consumers are becoming concerned about their privacy when using mobile applications, finds a survey carried out in the US, but they are not acting on the concerns. The survey, from Kaspersky Lab, found that 61% of people are uncomfortable with sharing their location information with websites and applications.

Source: Consumers are not acting on privacy concerns when using mobile applications

A data breach may be more expensive than you think, thanks to these hidden costs

Data breach can cost $3.86 million, according to IBM report. The amount of time it takes to find a data breach, investments in technology that expedite response time, and lost or stolen records impact data breach costs severely. Response time is crucial – companies lost an average of $148 per lost or stolen record, which supports the need to find a breach quickly, continued the release.

Source: A data breach may be more expensive than you think, thanks to these hidden costs – TechRepublic

Consumers think companies aren’t doing enough to protect their data

A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards. Consumers are still confused about how their privacy is being handled and want companies to do more to protect them. 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think the US government should get involved by mandating stricter privacy and security standards.

Source: Report: Most consumers think companies aren’t doing enough to protect their data – Marketing Land

Privacy, identity ‘impossible to protect’ say 74% of security pros

New precautions and regulations like GDPR may not be able to help protect online identities, according to a Black Hat survey which gathered data from 300 security professionals. 74% of cybersecurity professionals suggest that, even with “precautionary measures and new regulations such as GDPR,” online privacy may be a lost cause.

As part of the survey, the respondents also weighed in on Facebook use. Some 55% of security pros said they advised their internal users to reconsider how much data they shared on the social media platform.

Source: Privacy, identity ‘impossible to protect’ say 74% of security pros – TechRepublic

Small businesses vulnerable to cyberattacks but don’t act

Small businesses suffered a barrage of computer invasions last year but most took no action to shore up their security afterward, according to a survey by insurer Hiscox. It found that 47 percent of small businesses reported that they had one attack in 2017, and 44 percent said they had two to four attacks.

Source: Get started: Small businesses vulnerable to cyberattacks, then don’t act

Personalization Gets A Like – From Some Consumers, Anyway

Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to Consumers Value Personalization, a study by Periscope by McKinsey. And attitudes vary by location.

Among U.S. consumers, 50% like personalized communications and 16% like them a lot; only 20% dislike them. In contrast, 38% of UK respondents welcome them, along with 37% of the French and 29% of the Germans. And around 30% in all countries simply don’t care if they get personalized messages.

Source: Personalization Gets A Like — From Some Consumers, Anyway 05/11/2018

Don’t relax just because some EU regulators aren’t ready for GDPR

In May 25th the European Union’s tough privacy law known as the General Data Protection Regulation takes effect, with some experts predicting turmoil because many businesses in and outside the union who collect personal data on EU residents aren’t entirely ready. However, regulators aren’t ready either, suggests latest surveys.

Good news for businesses worried they may get hammered within 24 hours of the law coming into effect? No, says, Canadian privacy expert Ann Cavoukian: “It’s not that Europe isn’t ready for the GDPR, it’s just that they’re under-resourced, as is the case in most jurisdictions.”

Source: Don’t relax just because some EU regulators aren’t ready for GDPR: Cavoukian | IT World Canada News

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