Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
The UK’s Metropolitan Police Service has been authorised to buy and use retrospective facial recognition technology.
Can cellphone data and surveillance cameras help restore the city’s old-world charm, or just destroy what magic remains?
If your marketing team’s attention is focused on finding a direct replacement for third-party cookies and digital IDs, you are fighting the wrong battle.
In an interview with WIRED, CEO Hoan Ton-That said the company has scraped 10 billion photos from the web—and developed new ways to aid police surveillance.
On average, 500,000 ad impressions served per day earlier this year contradicted the data-collection choices people made as required under Europe’s privacy law.
Agencies’ growing use of purchased data without warrants raises new legal questions.
The UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences.
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.