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Tag Archives for " tracking "

E-mail Open Tracking Has Quietly Taken Over the Web

As recently reported in Wired , over 40 percent of e-mails are tracked, according to a study published last June by OMC, an “email intelligence” company that also builds anti-tracking tools. Tracking clients embed a line of code in the body of an email—usually in a 1×1 pixel image, so tiny it’s invisible, but also in elements like hyperlinks and custom fonts.

Source: E-mail Open Tracking Has Quietly Taken Over the Web

Never Mind GDPR, Here Comes Apple’s Intelligent Tracking Protection

Apple’s soon-to-be released iOS 11 is generating some fairly significant anxiety in ad tech circles due to how Apple’s Safari browser will treat cookies.

The feature, called intelligent tracking prevention (ITP), will bolster Apple’s efforts to block tech companies from capturing browsing data across sites for ad targeting. The feature ensures that cookies are generally only available for a 24-hour window after the user has visited a site.

Source: Never Mind GDPR, Here Comes Apple’s Intelligent Tracking Protection | AdExchanger

Twitter (and Others) Double Down on Advertising and Tracking

In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. EFF argued that Twitter should reconsider this decision, but that call has gone unheeded. In response, EFF’s Privacy Badger has new features to mitigate user tracking both on twitter.com and when you encounter Twitter content and widgets elsewhere on the web.

Source: Twitter (and Others) Double Down on Advertising and Tracking | Electronic Frontier Foundation

Intelligent Tracking Prevention

WebKit has long included features to reduce tracking. From the very beginning, we’ve defaulted to blocking third-party cookies. Now, we’re building on that. Intelligent Tracking Prevention is a new WebKit feature that reduces cross-site tracking by further limiting cookies and other website data.

Source: Intelligent Tracking Prevention | WebKit

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