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Tag Archives for " tracking "

DuckDuckGo Moves Privacy Beyond Search With New App And Extension

The privacy-focused company wants to protect users even after they leave the search page. Company promises that it won’t sell, or even store, its users’ search histories or other private information. While the service is supported by ads, they’re linked only to the keywords in individual searches, not to prior searches on the site or behavior elsewhere on the web.

Source: DuckDuckGo Moves Privacy Beyond Search With New App And Extension

Firefox Quantum available with faster, always-on privacy

With today’s release, we’re building on the great foundation provided by Firefox Quantum on desktop and adding new capabilities for Firefox for Android.

Source: Latest Firefox Quantum release available with faster, always-on privacy with opt-in Tracking Protection and new features – The Mozilla Blog

No tracking, no revenue: Apple’s privacy feature costs ad companies millions

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web.

Source: No tracking, no revenue: Apple’s privacy feature costs ad companies millions | Technology | The Guardian

Safari in Arms Race Against Trackers – Criteo Feels the Heat

Criteo is an ad company. You may not have heard of them, but they do retargeting, the type of ads that pursue users across the web, beseeching them to purchase a product they once viewed or have already bought. To identify users across websites, Criteo relies on cross-site tracking using cookies and other methods to follow users as they browse.

Source: Safari in Arms Race Against Trackers – Criteo Feels the Heat

E-mail Open Tracking Has Quietly Taken Over the Web

As recently reported in Wired , over 40 percent of e-mails are tracked, according to a study published last June by OMC, an “email intelligence” company that also builds anti-tracking tools. Tracking clients embed a line of code in the body of an email—usually in a 1×1 pixel image, so tiny it’s invisible, but also in elements like hyperlinks and custom fonts.

Source: E-mail Open Tracking Has Quietly Taken Over the Web

Never Mind GDPR, Here Comes Apple’s Intelligent Tracking Protection

Apple’s soon-to-be released iOS 11 is generating some fairly significant anxiety in ad tech circles due to how Apple’s Safari browser will treat cookies.

The feature, called intelligent tracking prevention (ITP), will bolster Apple’s efforts to block tech companies from capturing browsing data across sites for ad targeting. The feature ensures that cookies are generally only available for a 24-hour window after the user has visited a site.

Source: Never Mind GDPR, Here Comes Apple’s Intelligent Tracking Protection | AdExchanger

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