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The Belgian DPA Publishes Recommendation on Direct Marketing

The Belgian Data Protection Authority (DPA) published Recommendation  providing Guidance on direct marketing.

The Recommendation provides a methodology on how to comply with the General Data Protection Regulation (GDPR) when conducting direct marketing. The Recommendation applies to all kinds of promotions, including sales and advertising, and is not limited to promotions of a commercial nature.

Source: The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes