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The value of consent and user preference

The GDPR and related legislation are a direct response to the growing consumer need for transparency in data usage – covering the purposes of data collection and its application.

There is a lot to be gained by championing greater consumer choice, not just trust that helps build stronger relationships, but also increased insight. In practice, this means offering a clear consent option. But while consent is core to operating ethically, it is crucial not to forget about user experience.

Full article: Reaching global equilibrium: The value of consent and user preference – Marketing Land