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Three different approaches to consent under GDPR

AdAge looks at at several publishers who are all handling consent under GDPR differently. Approaches vary widely. Some publishers provide an easy way to opt out of being tracked. Others … don’t. And one offers an ad-free, no-tracking version of its subscription (for a higher price). What is and isn’t in violation remains unclear.

Source: GDPR ushers in new lingo: ‘CMP’ and ‘regtech’ | Digital – Ad Age

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