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TikTok privacy policy update surprises users with more personalized ads

Starting April 15, the TikTok’s personalized ads policy is changing — as are users’ options to opt out of them, it seems.

Currently, you can opt out of receiving personalized ads on TikTok. Those ads are based on your “interests,” as inferred by the things you watch and look up on the app itself. According to a notice TikTok users are starting to see on their feeds, however, it appears that this personalization will soon be mandatory.

Source: TikTok privacy policy update surprises users with more personalized ads – Vox

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