To Be Tracked or Not? Apple Is Now Giving Us the Choice.
On Monday, Apple released iOS 14.5, one of its most anticipated software updates for iPhones and iPads in years. It includes a new privacy tool, App Tracking Transparency, which could give us more control over how our data is shared.
Here’s how it works: When an app wants to follow our activities to share information with third parties such as advertisers, a window will show up on our Apple device to ask for our permission to do so. If we say no, the app must stop monitoring and sharing our data.