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Category Archives for "Legislation"

ICO launches consultation on draft direct marketing code of practice

The Information Commissioner’s Office (ICO) has launched a public consultation on a draft direct marketing code of practice.

The ICO has previously produced direct marketing guidance and the draft code builds on this, as well as taking into account the input received during the initial call for views. The code takes a practical life-cycle approach to direct marketing.

The code is out for consultation until 4 March 2020 and the final version is expected later this year. You can read the code and take part in the consultation through the ICO website.

Source: ICO launches consultation on draft direct marketing code of practice | ICO

Avoid heavy AI regulation, White House tells EU

The US administration has urged European lawmakers to avoid heavy regulation frameworks in the future rollout of Artificial Intelligence technologies on the continent.

The call comes ahead of the European Commission’s planned presentation of its AI strategy, set to be announced early this year.

Source: Avoid heavy AI regulation, White House tells EU – EURACTIV.com

Why a Steak in California Comes With a Privacy Notice

Under California’s new privacy law, even brick and mortar companies have to make it clear you can opt out of having your personal data sold.

That applies not just to giants like Facebook, but to real world establishments lik efast food restaurants.

Full article: Why a Steak in California Comes With a Privacy Notice – VICE

Most companies not yet compliant with CCPA

The California Consumer Privacy Act (CCPA) became effective on January 1, 2020, but according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have.

The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data still reigns supreme and for brands, managing customer relationships is more important now than ever before.

Source: #Privacy: Most companies not yet compliant with CCPA

California Will Be Key Battleground in Tech Privacy Fight in 2020

On Jan. 1, the law—the California Consumer Privacy Act—officially took effect. But that is hardly the end of it. The legislation could very well be back on the ballot in the state in 2020, an illustration of how little has been settled when it comes to rules about privacy, either in California or nationally.

Many privacy advocates remain skeptical of the prospects for a federal privacy law. With Congress stalled, other states may also press ahead with their own laws.

Full article: California Will Be Key Battleground in Tech Privacy Fight in 2020 – Bloomberg

Trump signs TRACED Act

This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to go after illegal robocallers.

The Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED) imposes harsher fines of as much as $10,000 per call on robocallers who knowingly violate the rules.

Source: #Privacy: Trump signs TRACED Act

EU Council’s Draft Position on the Application of the GDPR

On December 19, 2019, the members of the Permanent Representations of EU Member States to the Council of the European Union (“the Council”) published a draft position on the application of the General Data Protection Regulation (GDPR).

After the draft position has been formally adopted by the Council, it will be provided to the European Commission. This is part of the GDPR evaluation process under Article 97 of the GDPR, which requires the European Commission to publish a report on the evaluation and review of the GDPR by May 25, 2020.

Source: EU Council’s Draft Position on the Application of the GDPR

EDPS publishes new Proportionality Guidelines

European Data Protection Supervisor (EDPS) has published new Proportionality Guidelines aimed at making privacy-friendly policymaking easier.

New guidelines on assessing proportionality aim to provide policymakers with practical tools to help assess the compliance of proposed EU measures that would impact the fundamental rights to privacy and the protection of personal data with the Charter of Fundamental Rights, the European Data Protection Supervisor said today, as he published the Guidelines.

Source: EDPS publishes new Proportionality Guidelines aimed at making privacy-friendly policymaking easier | European Data Protection Supervisor

German Supervisory Authorities Propose Changes to the GDPR

On December 2, 2019, the German Supervisory Authorities issued a report evaluating the implementation of the EU General Data Protection Regulation (“GDPR”) in Germany.

The report describes the Supervisory Authorities’ experience thus far in applying the GDPR and lists the provisions of the GDPR they see as problematic in practice.  For each of these provisions, the report discusses the perceived problem and proposes a solution.

Source: German Supervisory Authorities Propose Changes to the GDPR | Inside Privacy

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