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Category Archives for "Research"

Talend Report Showcases Low GDPR Compliance Rates for Data Subject Access Requests

Talend’s new survey shows that less than half of all companies and public sector organizations were able to respond to a Data Subject Access Request within the time period stipulated by GDPR.

Media and telecommunications companies also scored very poorly, with only 32% of them responding in a timely manner. Only 46% of retailers are able to respond to Data Subject Access Requests in a timely manner.

Source: Talend Report Showcases Low GDPR Compliance Rates for Data Subject Access Requests – CPO Magazine

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Over a third of US citizens have been victims of ID theft through 2019

Over one third (38%) of Americans have been victims of identity theft or data breaches in the past year, according to a survey conducted by YouGov plc on behalf of ScoreSense.

The study also found that, although the majority of Americans (77%) are concerned about these threats, less than half (48%) are taking measures to protect themselves by utilizing tools to monitor their credit or prevent ID theft.

Source: #Privacy: Over a third of US citizens have been victims of ID theft through 2019

Companies lagging in GDPR compliance

New survey finds that many companies in the U.S. and abroad have greeted last year’s implementation of the European Union’s landmark privacy regulation with a resounding lack of urgency.

An average of one out of four companies in every country reported having a low degree of confidence in their readiness to respond to a data breach covered by GDPR. That’s according to a survey of more than 1,200 organizations in the U.S., Europe, China and Japan.

Source: Companies lagging in GDPR compliance, survey finds – New England In-House

Less than half of US businesses are ready for CCPA compliance

The survey, conducted by Osterman Research, Inc., revealed the current state of security team preparedness and critical gaps in compliance with the California Consumer Protection Act (CCPA) before it comes into effect on 1st January 2020.

Key findings include only 15% of organisations report having a mature approach to data privacy, more than half (59%) have yet to allocate budget to CCPA compliance, and 58% are currently using or will look to implement machine learning-driven systems to improve manual processes for data security.

Source: #Privacy: Less than half of US businesses are ready for CCPA compliance

Ransomware increases 74.23% year on year

New research by Bitdefender identifies a significant rise in ransomware this year, in comparison to 2018.

In its Mid-Year Threat Landscape Report, researchers noted that since the fall of GrandCrab earlier this year, many spinoff ransomware families have filled the gap.

The top three threats facing business and consumers included coin-mining malware, commonly used in cryptojacking campaigns, exploits leveraging unpatched or previously known vulnerabilities and fireless attacks and banking trojans.

Source: #Privacy: Ransomware increases 74.23% year on year

Over 100K malicious sites using valid certificates

New research has uncovered suspicious retail look-alike domains using valid certificates.

Research conducted by Venafi, analysed suspicious domains targeting 20 major retailers in the US, UK, France, Germany and Australia. Over 100,000 lookalike domains using valid TLS certificates, to appear safe and trustworthy, were identified.

Source: #Privacy: Over 100K malicious sites using valid certificates

Website privacy options aren’t much of a choice since they’re hard to find and use

Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.

Privacy policy language is inconsistent and ambiguous. Key terms aren’t standardized across privacy policies on different sites. That makes it difficult for users to scan or search for key words or phrases that might help them understand their options.

Once someone does manage to opt-out, it’s not always clear what will happen. Even when the choices are clear, the pages are not always easy to use.

Full article: Website privacy options aren’t much of a choice since they’re hard to find and use

Most organisations still misunderstand cloud security

A report based on a survey of over 700 respondents from the United States, Canada and UK, foundthat 60% of respondents misunderstand the shared responsibility model for cloud security and incorrectly believe the cloud provider is responsible for securing privileged access.

Furthermore, 68% of organisations are not employing a common security model or enforcing least privilege access to reduce risk, and the majority list security as their main challenge with cloud migrations.

Source: #Privacy: Most organisations still misunderstand cloud security, report reveals

Tech and mobile companies want to monetise your data … but are scared of GDPR 

The vast majority of technology, media and telecom (TMT) companies want to monetise customer data, but are concerned about regulations such as Europe’s GDPR, according to research from law firm Simmons & Simmons.

It found that 78 per cent of companies have some form of data commercialisation in place but only 20 per cent have an overarching plan for its use.

Survey also revealed that 53 per cent of TMT companies think they need to improve their understanding of data privacy regulation. Meanwhile, just 31 per cent of respondents said they had updated their communication to customers on data collection and use in the last two years – despite a number offering financial incentives and offering a more personalised service to incentivise data sharing.

Source: Tech and mobile companies want to monetise your data … but are scared of GDPR • The Register

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