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Category Archives for "Research"

Regulatory compliance will have a positive impact on European organisations

A recent survey reveals that while four in five data experts and IT professionals believe that the requirement to comply with stronger, more stringent data management regulations (like GDPR), will be a long-term benefit to their organisations, only one in five were fully confident in their business’ level of compliance with current data protection legislation.

Full article: Regulatory compliance will have a positive impact on European organisations, says poll

Can GDPR Work for Health Scientific Research?

On October 22, 2018, the Future of Privacy Forum (FPF), the European Federation of Pharmaceutical Industries and Associations (EFPIA), and the Centre for Information Policy Leadership (CIPL) hosted a workshop in Brussels, “Can GDPR Work for Health Scientific Research?,” to discuss the processing of personal data for health scientific research purposes under the European Union’s General Data Protection Regulation (GDPR). Workshop report is now available.

Full article: FPF, EFPIA, and CIPL Workshop Report Now Available: “Can GDPR Work for Health Scientific Research?”

New FPF Study Documents More Than 150 European Companies Participating in the EU-US Data Transfer Mechanism

Week ago the European Commission published its second annual review of the EU-U.S. Privacy Shield, finding that “the U.S. continues to ensure an adequate level of protection for personal data transferred under the Privacy Shield from the EU to participating companies in the U.S.” The decision preserves a key data transfer agreement, supporting transatlantic trade and ensuring meaningful privacy safeguards for consumers.

Full article: New FPF Study Documents More Than 150 European Companies Participating in the EU-US Data Transfer Mechanism

Small business still struggle with GDPR

Over half of Small and Medium Enterprises (SMEs) and micro businesses are confused or unaware of the rules around GDPR, according to a recent poll.

The poll comes from a survey earlier this year from the National Cyber Security Programme that revealed nearly half of UK businesses experienced at least one cyber security breach or attack in 2017.

Full article: Small business still don’t have the right protection or know the rules around GDPR according to poll

Only 29% of EU organizations are GDPR compliant

Six months after the deadline, only 29% of EU-based organizations have fully implemented the EU’s General Data Protection Regulation (GDPR), leaving them susceptible to major penalties, according to a Thursday report from IT Governance.

Source: Only 29% of EU organizations are GDPR compliant – TechRepublic

2018 Email Marketing & Unsubscribe Audit

The Online Trust Alliance’s 2018 mail Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond mere compliance, and have shown continued improvement since 2014 despite expanded and more stringent criteria. This year’s Audit examines the entire email engagement process, from signup to receiving email to the unsubscribe user experience and results.

For 2018, 74% of the top retailers qualified, a strong improvement from 67% in 2017 and nearly reaching the 75% achievement level of 2015. Email security was another highlight area in 2018. Adoption of email authentication technologies SPF and DKIM reached 100%, and adoption of DMARC (another email authentication technology to prevent spoofing) and opportunistic TLS (encrypting messages between mail servers) improved significantly.

Full report: 2018 Email Marketing & Unsubscribe Audit | Online Trust Alliance

Cambridge Analytica Knew How You’d Vote If You Wore Wrangler

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.

Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on “orderliness.”

Full article: Cambridge Analytica Knew How You’d Vote If You Wore Wrangler – Bloomberg

Having legitimate consent is only half the battle: The top 5 ways to protect your data

A recent survey showed that nearly one in five (17%) of companies admitted they are still unsure as to what the benefits are of being GDPR-compliant . Many businesses have still not gained consent and yet are sending marketing emails.

More so, some do not have the proper opt-out policies in place and many are still struggling to make sense of the point of GDPR at all. These businesses are at risk of receiving a fine equating up to 4% of their annual turnover, a huge problem for the sole trader, man-on-the-street style business. But is this putting them at risk of more than a fine?

Full article: Having legitimate consent is only half the battle: The top 5 ways to protect your data

What Constant Surveillance Does to Your Brain

As technology and machine learning continue to advance, we’re integrating surveillance into our daily lives at an increasing rate, and the level of surveillance is becoming more sophisticated. As turns out, constant surveillance and tracking can be just as mentally taxing as mental disorders like depression, and can even cause symptoms similar to post-traumatic stress disorder.

Full article: What Constant Surveillance Does to Your Brain – Motherboard

E-commerce is winning as most Americans now trust online business with their data

Despite conflicting opinions about online privacy, customers choose to shop with companies that take reasonable security precautions.

Most Americans are actually willing to online shop with retailers that previously faced a security breach—if they have taken measures to secure data, according to the report. With years of conflicting news about cybersecurity threats and breaches, users have almost become desensitized to the information, the report found.

Full article: Why e-commerce is winning: Most Americans now trust online retailers with their data – TechRepublic

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