Free tools and resources for Data Protection Officers!

Category Archives for "Research"

50% Would Share Smart Device Data For Discounts

When it comes to sharing data from smart devices, many consumers will give it up, for a price. That price can involve simple discounts on utilities or product improvements. Roughly 50% of U.S.broadband households are willing to share data from their smart devices for discounts on electricity, according to new research from Parks Associates.

Source: 50% Would Share Smart Device Data For Discounts 06/01/2017

Over Half of UK Small to Medium Sized Businesses Uncertain of Brexit Impact on GDPR

A year after the UK voted to leave the European Union, new research from Webroot, the market leader in endpoint security, network security, and threat intelligence, has revealed that UK small- to medium-sized businesses (SMBs) misunderstand the impact of Brexit on compliance to the General Data Protection Regulation (GDPR).

Source: Over Half of UK Small to Medium Sized Businesses Uncertain of Brexit Impact on GDPR

Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data

Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.

Source: Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data – Future of Privacy Forum

>