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Category Archives for "Research"

83% of consumers now aware of marketers tracking their locations

The majority of people (63 percent) are now much more aware that marketers are using their personal data as compared with a year ago, likely due to stepped up reporting about various data breaches and scandals. Beyond this, 83 percent of survey respondents said that they were aware that companies “actively track their location data.”

Consumers have a layered or somewhat nuanced view of location tracking. The audience breaks into three groups: those who’ve disabled location tracking (33 percent), those who have permanently enabled it (29 percent) and those in the middle (38 percent) who will sometimes enable it when prompted.

Source: 83% of consumers now aware of marketers tracking their locations – study – MarTech Today

Companies worldwide recognize business benefits of privacy

Nearly all organizations worldwide are now recognizing that privacy investment is translating into upside business benefits. Organizations that have invested to get ready for the EU General Data Protection Regulation are experiencing fewer and less costly data breaches.

Full article: Companies worldwide recognize business benefits of privacy

Even if you’re off social media, your friends could be ruining your privacy

Social networks could use friends to predict what a person would post, researchers find.

A new study from researchers at the University of Vermont and the University of Adelaide found that they could predict a person’s posts on social media with 95 percent accuracy — even if they never had an account to begin with.

Full article: Even if you’re off social media, your friends could be ruining your privacy – CNET

GDPR-ready organizations see lowest risk of data breach

Organizations worldwide that invested in maturing their data privacy practices are now realizing tangible business benefits from these investments, according to Cisco’s 2019 Data Privacy Benchmark Study.

The Study validates the link between good privacy practice and business benefits as respondents report shorter sales delays as well as fewer and less costly data breaches.

Source: Cisco 2019 Data Privacy Benchmark Study | The Network

GDPR Compliance Lowers Data Breach Frequency and Impact Says Report

Companies that follow the requirements of the General Data Protection Regulation (GDPR) experience extra benefits such as lower frequency and effect of data breaches, as well as fewer records being impacted in the attacks, shorter downtimes and lower overall costs.

Full article: GDPR Compliance Lowers Data Breach Frequency and Impact Says Report

Data security is a major issue in GDPR compliance

On Thursday, Cisco released its 2019 Data Privacy Benchmark Study which explored how the new privacy regulations have impacted the enterprise.

It shows only 59 percent of the enterprises believe they are meeting the EU’s regulatory requirements today.

Source: Data security is a major issue in GDPR compliance | ZDNet

Researchers Allege ‘Systemic’ Privacy, Security Flaws in Popular IoT Devices

A new report found that a dozen connected devices are open to several security and privacy issues.

Researchers said they specifically analyzed devices’ privacy policy to understand where data is being shared; monitored traffic and communication patterns; collected full packet data for manual reviews of communications; and performed analyses of devices’ complementary Android applications.

Full article: Researchers Allege ‘Systemic’ Privacy, Security Flaws in Popular IoT Devices

Security is the no. 1 IT barrier to cloud and SaaS adoption

Security is the top barrier in cloud and Software as a Service (SaaS) adoption for enterprise IT infrastructures, according to a Ping Identity report released on Wednesday.

Some 43% of IT professionals surveyed said that security is the biggest obstacle for cloud adoption, and 37% said security is also the biggest barrier to SaaS adoption, said the report.

Source: Security is the no. 1 IT barrier to cloud and SaaS adoption – TechRepublic

On Facebook and Twitter your privacy is at risk

Individual choice has long been considered a bedrock principle of online privacy. If you don’t want to be on Facebook, you can leave or not sign up in the first place. Then your behavior will be your own private business, right?

The new study presents powerful evidence that the answer to that question is no. It shows that privacy on social media is like second-hand smoke. It’s controlled by the people around you.

Full article: Study: On Facebook and Twitter your privacy is at risk—even if you don’t have an account

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