New report shows Google tracks 80% of the Web, with Amazon likely to overtake Facebook as second-worst privacy threat
Google is tracking four-fifths of Web traffic, and is thus gaining unparalleled insights into what individuals are doing, and what the online trends are both globally and locally. That tracking data provides Google with market research that is unmatched by any other company.
In 2020 in the U.S., Amazon surpassed Facebook in tracking reach, clocking in at 29.4% tracker reach, with Facebook at only 23%. In the EU and globally, Amazon remains just behind Facebook, ranking 3rd most widespread and coming in at 17.2% reach in the EU and 19.2% globally.