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Category Archives for "Technology"

Designing Welcome Mats to Invite User Privacy

The way we design user interfaces can have a profound impact on the privacy of a user’s data. It should be easy for users to make choices that protect their data privacy. But all too often, big tech

Full article: Designing Welcome Mats to Invite User Privacy | Electronic Frontier Foundation

How Taylor Swift showed us the scary future of facial recognition

Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry.

Taylor Swift raised eyebrows late last year when Rolling Stone magazine revealed her security team had deployed facial recognition recognition technology during her Reputation tour to root out stalkers. But the company contracted for the efforts uses its technology to provide much more than just security. ISM Connect also uses its smart screens to capture metrics for promotion and marketing.

Full article: How Taylor Swift showed us the scary future of facial recognition

Geofencing rises privacy concerns

Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content.

At the same time, today’s data privacy regulatory environment is increasingly aggressive and gaining international momentum. Geofencing raises a number of legal concerns that digital marketers must consider to avoid being caught in regulatory crosshairs.

Full article: Geofencing Could Become A Magnet For Regulatory Scrutiny | AdExchanger

IAB Europe to release updated consent framework

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest version its Transparency and Consent Framework (TCF) later this year.

Google, which has continued to postpone its official alignment with the General Data Protection Regulation (GDPR) consent tool, said it will officially integrate the framework as a recognized TCF vendor after the release.

Source: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on – MarTech Today

President Trump Signs Executive Order on Artificial Intelligence

President Trump signed an Executive Order (“EO”), “Maintaining American Leadership in Artificial Intelligence,” that launches a coordinated federal government strategy for Artificial Intelligence (the “AI Initiative”).

Among other things, the AI Initiative aims to solidify American leadership in AI by empowering federal agencies to drive breakthroughs in AI research and development (“R&D”) (including by making data computing resources available to the AI research community), to establish technological standards to support reliable and trustworthy systems that use AI, to provide guidance with respect to regulatory approaches, and to address issues related to the AI workforce.

Source: President Trump Signs Executive Order on Artificial Intelligence

Google has quietly dropped ban on personally identifiable web tracking

When Google bought the advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy would be the company’s “number one priority when we contemplate new kinds of advertising products.”

But this summer, Google quietly erased that last privacy line in the sand – literally crossing out the lines in its privacy policy that promised to keep the two pots of data separate by default. In its place, Google substituted new language that says browsing habits “may be” combined with what the company learns from the use Gmail and other tools.

Source: Google has quietly dropped ban on personally identifiable web tracking

How should we regulate facial-recognition technology?

The privacy concerns with facial-recognition technology are obvious: Nothing is more “personal” than one’s face.

So how is the processing of facial data regulated, whether such data is collected by a government agency as in China, or by a private entity like Apple or Facebook? And as facial-recognition technology use becomes more pervasive (as widely predicted), what restrictions are appropriate in the future?

Full article: How should we regulate facial-recognition technology?

Amazon Is Pushing Facial Technology That a Study Says Could Be Biased

Over the last two years, Amazon has aggressively marketed its facial recognition technology to police departments and federal agencies as a service to help law enforcement identify suspects more quickly.

However, in new tests, Amazon’s system had more difficulty identifying the gender of female and darker-skinned faces than similar services from IBM and Microsoft.

Source: Amazon Is Pushing Facial Technology That a Study Says Could Be Biased – The New York Times

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