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Category Archives for "Technology"

Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies

Publishers are already torn over whether using email-based identity technologies in the hopes of generating higher ad revenue is worth scaring off visitors with a roadblock requiring their email addresses.

Complicating the dilemma: apps that generate temporary email addresses and render ID tech useless.

For now, there’s no data to quantify the impact of these auto-generated burner email services, but publishers say they create just one more problem that could disrupt their goals of garnering genuine personal information for their own first-party data purposes or enabling the email matches that identity technologies need to work.

Full article: Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies – Digiday

Government puts Facebook under pressure to stop end-to-end encryption over child abuse risks

Home secretary Priti Patel uses a conference organised by the National Society for the Prevention of Cruelty to Children (NSPCC) to warn that end-to-end encryption will severely erode the ability of tech companies to police illegal content, including child abuse and terrorism.

The Home Office estimates that 12 million reports of potential child abuse could be lost if Facebook introduces end-to-end encryption on Facebook Messenger and Instagram, significantly increasing the risk of child exploitation or other serious harm.

End-to-end encryption is widely used by internet messaging services such as Signal, Telegram, email services including Protonmail and mailbox.org, and Facebook’s own WhatsApp messaging service, to protect the privacy of personal data and messages.

Source: Government puts Facebook under pressure to stop end-to-end encryption over child abuse risks

Billions of smartphone owners will soon be authorising payments using facial recognition

New analysis shows that facial recognition and other biometric authentication technologies will increasingly help to keep mobile payments safe from fraudsters.

Smartphone owners are already used to staring at their screens to safely unlock their devices without having to dial in a secret code; now, facial recognition will increasingly be deployed to verify the identity of a user making a payment with their handset, whether that’s via an app or directly in-store, in wallet mode.

Source: Billions of smartphone owners will soon be authorising payments using facial recognition | ZDNet

Facial recognition can identify you even if your face is blurred

A group from the Max-Planck Institute found that blurred images were still individually identifiable with just a few non-obscured images to train from. With the proliferation of images on social networks, it is possible that almost anyone’s blurred face could still be identified.

The researchers said only 10 fully-visible examples of a person’s face were needed to identify a blurred image with 91.5 per cent accuracy. With an average of just 1.25 tagged images, the system could still correctly identify an individual 56.8 per cent of the time, which is 73 times higher than chance would allow.

Source: Facial recognition can identify you even if your face is blurred | WIRED UK

Verizon Media Introduces Alternative Online Tracking Identifier

Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.

The suite, an extension of ConnectID that becomes available in Q4 2021, includes buying and measurement tools. It uses content and other real-time data signals like weather, and location and device types to power machine-learning algorithms.

The advertising industry and consumers will need options other than Google’s Federated Learning of Cohorts (FLoC), as browsers and search engines focused on privacy refuse to support Google’s latest suite of technologies aimed at replacing third-party cookies to target ads on the web.

Source: Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC 04/15/2021

Italian DPA launches a contest on ‘easy privacy information via icons’

Easy privacy information via icons? Yes, you can!’ This is the claim used by the Italian SA to launch a contest for solutions that can make information notices simpler, clearer and immediately understandable through icons, symbols or other graphic elements – in short, to make sure that the notices are really helpful and suitable for the purpose for which they are intended.

The information notices used by companies, public bodies, websites, social networks and search engines are often lengthy and complex and therefore cannot fulfil their essential function, which is informing data subjects about how their personal data will be used and allowing them where appropriate to give their free, informed consent to the processing of their data for whatever purpose – be it marketing, profiling, or the disclosure of information to third parties.

The Italian DPA is calling upon software developers, tech professionals, experts, lawyers, designers, university students, and anyone interested in this topic, to send a set of symbols or icons that can represent all the items that must be contained in an information notice under Articles 13 and 14 of the GDPR.

Source: ‘Easy privacy information via icons? Yes, you can!’ The Italian DPA launches a contest calling for creative ideas from all quarters | European Data Protection Board

After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere

Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed Federated Learning of Cohorts (FLoC), TURTLEDOVE, and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today.

But a coalition of independent surveillance advertisers has a different plan. Instead of stuffing more tracking tech into the browser (which they don’t control), they’d like to use more stable identifiers, like email addresses, to identify and track users across their devices.

There are several proposals from ad tech providers to preserve “addressable media” (read: individualized surveillance advertising) after cookies die off.

Full article: After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere | Electronic Frontier Foundation

Surveillance exposes limits of transatlantic AI collaboration

The European Commission will propose legislation on artificial intelligence this month, and it has taken pains to emphasize that its priority is to strictly regulate what it deems “high-risk” uses. One example is the use of facial recognition technology in public places, which digital rights groups argue could enable widespread biometric surveillance. Commission President Ursula von der Leyen even hinted at banning such uses, saying the Commission “may need to go further” in regulating AI technologies “incompatible” with European human rights.

But Europe’s drive to put privacy front and center of its AI strategy could limit the scope of its collaboration with the U.S., which appears to be less concerned about surveillance. “The illegal use of personal data for facial recognition is not compatible with European fundamental rights and poses an issue for transatlantic cooperation on AI,” said Green MEP Alexandra Geese, who’s a member of the Parliament’s artificial intelligence committee.

Source: Clearview scandal exposes limits of transatlantic AI collaboration – POLITICO

EU data protection authorities adopt joint opinion  on the Digital Green Certificate Proposals

The European Data Protection Board (EDPB) and the European Data Protection Supervisor (EDPS) adopted a joint opinion on the Proposals for a Digital Green Certificate.

With this Joint Opinion, the EDPB and the EDPS invite the co-legislators to ensure that the Digital Green Certificate is fully in line with EU personal data protection legislation.

The Joint Opinion includes specific recommendations for further clarifications on the categories of data concerned by the Proposal, data storage, transparency obligations and identification of controllers and processors for the processing of personal data.

Source: EU data protection authorities adopt joint opinion  on the Digital Green Certificate Proposals | European Data Protection Board

Pandemic reveals Palantir’s troubling reach in Europe

The findings of investigation by the Guardian, Lighthouse Reports and Der Spiegel raise serious questions over the way public agencies work with Palantir and whether its software can work within the bounds of European laws in the sensitive areas where it is being used, or perform in the way the company promises.

Contract with Greece appeared to give Palantir phenomenal access to data of exactly the scale and sensitivity that would seem to require an impact assessment. Worse, a revision of the agreement one week after the first deleted any reference to the need to “pseudonymise” the data – to prevent it being relatable to specific individuals.

Full article: Seeing stones: pandemic reveals Palantir’s troubling reach in Europe | World news | The Guardian

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