fbpx

Download free GDPR compliance checklist!

Category Archives for "Technology"

Marketers Pessimistic About Third-Party Cookie Changes

Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.

For one, they are not happy about it. Marketers have a more negative perception of Google (38%) and Apple (44%) as a result of the announced changes, with 67% having negative feelings about the pending changes and 44% responding that they are disappointed with the plans. In fact, 69% of respondents say the impact is bigger than prior privacy changes, the GDPR or CCPA.

Source: Report: Marketers Pessimistic About Third-Party Cookie Changes 11/02/2020

Real estate company collected 5 million shoppers’ images

Cadillac Fairview – one of North America’s largest commercial real estate companies – embedded cameras inside their digital information kiosks at 12 shopping malls across Canada and used facial recognition technology without their customers’ knowledge or consent, an investigation by the federal, Alberta and BC Privacy Commissioners has found.

The goal, the company said, was to analyze the age and gender of shoppers and not to identify individuals. Cadillac Fairview also asserted that shoppers were made aware of the activity via decals it had placed on shopping mall entry doors that referred to their privacy policy – a measure the Commissioners determined was insufficient.

Source: News release: Cadillac Fairview collected 5 million shoppers’ images – Office of the Privacy Commissioner of Canada

‘Accept cookies’ banners are undermining privacy

Amid the flurry of new privacy laws over the past few years like the General Data Protection Regulation (GDPR), companies resorted to accept cookies banners as a means of compliance. But are they actually working?

A recent study shows they may actually undermine EU privacy laws. The EU even released new guidelines this spring saying that companies cannot require users to accept cookies to access their website—because consent is only valid if it’s freely given, not in the form of a cookie wall that demands it.

Full article: Data privacy: ‘Accept cookies’ banners are undermining it | Fortune

Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones

Apple’s operating software starting early next year will require apps to get opt-in permission from users to collect their advertising identifier, a number used to deliver targeted ads and check how ad campaigns performed.

Advertising companies and publishers have filed a complaint against Apple Inc. with France’s competition authority, arguing that privacy changes the smartphone maker plans to roll out are anticompetitive.

The companies behind the complaint, brought through a group of trade associations, say few users will agree to be tracked, making it harder for companies from game-makers to news publishers to sell personalized ads and tough for the middlemen in those transactions.

Source: Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones – WSJ

Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in.

The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party cookies.

Imagine cohorts of coffee lovers, guitar players, young mothers or car intenders labeled with random alphanumeric strings. Advertisers could bid on impressions associated with a particular FLoC label on exchanges or in DSPs.

Source: Google Releases Results From Early Tests Of Cohort-Based Advertising | AdExchanger

Consumer Reports Study Finds Marketplace Demand for Privacy and Security

American consumers are increasingly concerned about privacy and data security when purchasing new products and services, which may be a competitive advantage to companies that take action towards these consumer values, a new Consumer Reports study finds.

This study shows that raising the standard for privacy and security is a win-win for consumers and the companies. Individuals are ready and willing to prioritize privacy and security. And while these features should not be turned into an out-of-reach luxury good, there is ample opportunity for first-movers to differentiate and capture market share or leverage consumer’s willingness to pay in the short-term.

Source: Consumer Reports Study Finds Marketplace Demand for Privacy and Security

People want data privacy but don’t always know what they’re getting

Differential privacy lets people to share data anonymously, but people need to know more about it to make informed decisions.

Data privacy research shows that people’s hesitancy to share their data stems in part from not knowing who would have access to it and how organizations that collect data keep it private. When people are aware of data privacy technologies, they might not get what they expect.

To help people make informed choices about their data, they need information that accurately sets their expectations about privacy. It’s not enough to tell people that a system meets a “gold standard” of some types of privacy without telling them what that means. Users shouldn’t need a degree in mathematics to make an informed choice.

Full article: People want data privacy but don’t always know what they’re getting

Live facial recognition is tracking kids suspected of being criminals

In Buenos Aires, the first known system of its kind is hunting down minors who appear in a national database of alleged offenders.

Buenos Aires first began trialing live facial recognition on April 24, 2019. Implemented without any public consultation, the system sparked immediate resistance. In October, a national civil rights organization filed a lawsuit to challenge it. In response, the government drafted a new bill—now going through legislative processes—that would legalize facial recognition in public spaces.

Source: Live facial recognition is tracking kids suspected of being criminals | MIT Technology Review

French Supervisory Authority Releases Strict Guidance on the Use of Facial Recognition Technology at Airports

On October 9, 2020, the French Supervisory Authority (CNIL) issued guidance on the use of facial recognition technology for identity checks at airports.

The CNIL indicates that it has issued this guidance in response to a request from several operators and service providers of airports in France who are planning to deploy this technology on an experimental basis. In this blog post, we summarize the main principles that the CNIL says airports should observe when deploying biometric technology.

Source: French Supervisory Authority Releases Strict Guidance on the Use of Facial Recognition Technology at Airports | Inside Privacy

Hospitals And VA Clinics Use Facial Recognition And Palm Scanners To Track Patients

Massachusetts area hospitals and VA clinics have begun installing Xecan facial recognition cameras to identify and track patients.

According to Xecan, they have been providing ‘touchless clinic technology’ to hospitals and clinics for at least ten years. What makes Xecan so unique is using ‘immunocompromised cancer patients’ and COVID-19 together to justify using facial recognition in hospitals.

Source: Hospitals And VA Clinics Use ‘Xecan’ Facial Recognition And Palm Scanners To Track Patients | MassPrivateI

>