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Category Archives for "Technology"

IAB Releases Data Transparency Standard

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers.

The new data transparency standard would include information like the date when a user ID was collected, the URL, location data and if the segment includes lookalike modeling.

Source: IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’ | AdExchanger

Deidentification versus anonymization

Anonymization is hard. Just like cryptography, most people are not qualified to build their own.

Unlike cryptography, the research is far earlier-stage, and the pre-built code is virtually unavailable. That hasn’t stopped people from claiming certain datasets (like this ) are anonymized and (sadly) having them re-identified.

Full article: Deidentification versus anonymization

Can Government Manage Risks Associated with Artificial Intelligence?

Artificial intelligence can help government agencies deliver better results, but there are underlying risks and ethical issues with its implementation that need to be resolved before AI becomes part of the fabric of government.

Agencies will need to address multiple risks and ethical imperatives in order to realize the opportunity that AI technology brings.

Full article: Can Government Manage Risks Associated with Artificial Intelligence? – Nextgov

ICO publishes update report on adtech

For several months ICO has been reviewing how personal data is used in real time bidding (RTB) in programmatic advertising, engaging with key stakeholders directly to understand the views and concerns of those involved.

As a result of research, ICO published Update report into adtech and real time bidding which summarises findings so far. If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data.

Source: Blog: ICO Adtech update report published following industry engagement | ICO

Google rolled out secure data sharing tool

Google has rolled out the open-source tool to help organizations work together with confidential data sets while raising the bar for privacy. Private Join and Compute helps solve problem of securely sharing sensitive data with other parties.

Using this cryptographic protocol, two parties can encrypt their identifiers and associated data, and then join them. They can then do certain types of calculations on the overlapping set of data to draw useful information from both datasets in aggregate. v

Source: Google Online Security Blog: Helping organizations do more without collecting more data

ICO admits its own cookie policy is non-compliant with GDPR

The Information Commissioners Office has admitted that its current consent notice relating to the use of cookies on devices failed “to meet the required GDPR standard”.

The issue relates to the automatic placing of cookies on a user’s mobile device when accessing the ICO’s website, which one complaint argued was in breach of the Privacy and Electronic Communications Regulations 2003, which sits alongside GDPR.

Source: ICO admits its own cookie policy is non-compliant with GDPR | IT PRO

The Data Behind Internet of Things: Threats, Ethics, and Regulation

The Internet of Things (IoT) allows devices, such as cars, lights, video cameras, and personal assistants like Amazon Alexa, to use connectivity to exchange data – often personal and sensitive data.

This article explores how IoT data can be used to prosecute criminal action, to carry out criminal acts, and how regulation can help clean up this complex landscape.

Read article: The Data Behind Internet of Things: Threats, Ethics, and Regulation – DATAVERSITY

FRA publishes paper on Quality vital for data-driven artificial intelligence

Algorithms, used in machine learning and artificial intelligence, are responsible for analysing the data and making these decisions.

Therefore, a new European Union Agency for Fundamental Rights (FRA) focus paper questions the quality of data behind automated decision-making and underlines the need to pay more attention to improving data quality in artificial intelligence.

Source: Quality vital for data-driven artificial intelligence | European Union Agency for Fundamental Rights

New tool helps travelers avoid airlines that use facial recognition technology

A new tool launched by privacy activists offers to help travelers avoid increasingly invasive facial recognition technologies in airports.

Activist groups Fight for the Future, Demand Progress and Credo on Wednesday unveiled a new website called AirlinePrivacy.com, which shows users what airlines use facial recognition to verify the identity of passengers before boarding. The site also helps customers to directly book flights with airlines that don’t use facial recognition technologies.

Source: New tool helps travelers avoid airlines that use facial recognition technology

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