Twitter and Microsoft show data privacy is moving from sticking point to selling point
A couple of tech heavyweights are making data privacy part of their branding, hoping to stay ahead of regulations.
Twitter thinks a strong position on data privacy could be advantageous. Distrust of social media platforms has never been so widespread, and in the current environment, it’s not crazy to decide that winning on trust can make a real long-term difference to user numbers and bottom line. Microsoft is another heavyweight positioning itself to benefit from a commitment to user data privacy.