UK’s DPA issues guidance on business to business marketing

UK’s dat aprotection authority –  Information Commissioner’s Office (ICO) – has issued a guidance on business to business (B2B) marketing.

GDPR applies wherever you are processing ‘personal data’. This means if you can identify an individual either directly or indirectly, the GDPR will apply – even if they are acting in a professional capacity. So, for example, if you have the name and number of a business contact on file, or their email address identifies them (eg initials.lastname@company.com), the GDPR will apply.

Source: The rules around business to business marketing, the GDPR and PECR | ICO

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