Verizon Media Introduces Alternative Online Tracking Identifier
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.
The suite, an extension of ConnectID that becomes available in Q4 2021, includes buying and measurement tools. It uses content and other real-time data signals like weather, and location and device types to power machine-learning algorithms.
The advertising industry and consumers will need options other than Google’s Federated Learning of Cohorts (FLoC), as browsers and search engines focused on privacy refuse to support Google’s latest suite of technologies aimed at replacing third-party cookies to target ads on the web.