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Verizon Media Unveils ‘Cookieless’ ID To Replace Third-Party Ones

Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization.

ConnectID is powered by direct relationships with 900 million global consumers via more than 30 Verizon Media brands, including Yahoo for news, search, mail; HuffPost, AOL, and TechCrunch. It also uses Verizon Media’s ID graph that runs on 200 billion daily data signals from mobile app, search, owned and operated sites, apps, and email.

Source: Verizon Media Unveils ‘Cookieless’ ID To Replace Third-Party Ones 12/02/2020

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