Free tools and resources for Data Protection Officers!

Walmart Sued for Alleged Sharing of Video Purchase Data With Facebook

Walmart Inc. allegedly shared information on customers’ DVD and video game purchases with a third party without their consent, in violation of a federal video privacy law, two customers alleged in a lawsuit against the retail giant.

The plaintiffs alleged that Walmart installed Facebook Pixel, an advertising analytics tool, on Walmart.com. The tool “systematically” disclosed customers’ Facebook identities and information about specific products customers purchased when they bought DVDs, Blu-Ray discs, video games, and other videos, the plaintiffs alleged.

Source: Walmart Sued; Allegedly Shared Video Purchase Data With Facebook | Bloomberg Law