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When Online Dating Met Facebook

At this week’s Facebook Developer Conference, or F8, the social network company announced that it will begin introducing online dating features onto its platform. A dating feature is a logical next step for a company focused on leveraging data to connect people.

Facebook’s plans are especially intriguing because it effectively merges traditional dating with technology. Facebook can harness social signals used in offline dating – mutual friends, family connections, or school, work, and church networks – while also providing would-be daters the same frictionless experience and abundance of potential choices that characterize the online dating ecosystem.

Source: When Online Dating Met Facebook