Which? finds people would pay for control of their data
The British consumer champion Which? has published a 111-page report – Value of the Choice Requirement Remedy – that attempts to estimate the amount of money people in the UK would be prepared to pay Facebook and Google in return for greater control over how their data is collected and used.
It interviewed just over 4,000 users of those platforms, finding they would cough up, on average, £1.09 a month if that would guarantee that they only receive generic adverts and that their data is not collected.