Why do you need my email address before I can see your Brochure?

As a Business Analyst, Technology Consultant or in any role where you need to identify suitable Applications, when trying to find a Solution or Product to meet your Requirements, particularly a Customised Off-The-Shelf (COTS) Product, you will no doubt come across blog posts, updates and group comments purporting to give you access to a ‘white paper’, ‘product review’ or ‘industry overview’…

Source: Why do you need my email address before I can see your Brochure? – My Word Is My Blog…

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